Hubert Burda Media

Social Media Manager

Hubert Burda Media

full-time

Posted on:

Location Type: Hybrid

Location: Hong Kong • Hong Kong

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About the role

  • BurdaLuxury Hong Kong is searching for an enthusiastic individual with a talent and passion for social media to create an attractive presence for Lifestyle Asia Hong Kong and Prestige Hong Kong.
  • The role includes producing best-in-class social media strategies that deliver outstanding results, grow the social media accounts and work effectively within the parameters of the social media process.
  • Own and set social media content strategy for assigned brands, with accountability for performance, growth, and brand alignment
  • Lead cross-platform social planning, defining content direction, priorities, and calendars in line with editorial, marketing, and events
  • Oversee day-to-day management of brand social channels across Instagram, Facebook, YouTube, and secondary platforms
  • Analyse, report, and act on social performance insights to continuously optimise content and results
  • Act as the key social lead across editorial, marketing, and events teams, guiding execution and alignment
  • Direct and oversee event-related social coverage, including live updates and post-event storytelling
  • Set standards for social copy, formats, templates, and short-form video, remaining hands-on where needed
  • Stay ahead of platform trends, competitor activity, and new tools to drive experimentation and improvement
  • Oversee community engagement approach and occasional on-camera participation for content creation

Requirements

  • At least 3 + years of experience in social media management
  • Preferably a relevant educational background in Marketing, Digital Marketing and Communications
  • Experienced in social media strategies, content planning, content ideation, performance analysis on key platforms Instagram, Facebook, LinkedIn, TikTok, etc.– budgeting is a plus
  • A passion for writing engaging and creative social media content
  • An understanding of our brands competitor landscape and peer social media communities
  • Experience using social analytics and content creation tools (Hootsuite, Emplifi , Brandwatch , etc.)
  • Great time management, attention to detail, multi-tasking skills and excellent project management skills to drive a collaborative work process
  • Results-driven mindset and confidence in presentation skills
  • Native-level English fluency essential
  • Awareness of trends, news and what’s buzzworthy
  • Excellent writing and copy - editing skills, as well as a creative tone-of-voice that captures the voice of the brand and engages the audience
  • Confidence to work independently and productively as a member of a collaborative team
  • Full of passion, energy and enthusiasm and eager to work in a fast-paced environment
Benefits
  • Immediate availability will be an advantage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementsocial media strategiescontent planningperformance analysiscopywritingcontent creationevent-related social coveragecommunity engagementbudgetingmulti-tasking
Soft Skills
time managementattention to detailproject managementresults-driven mindsetpresentation skillsindependent workcollaborative teamworkcreativityenthusiasmpassion