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Business Development Representative – Outbound
HSIOutbound BDR generating qualified meetings and pipeline for Donesafe’s workplace safety and compliance software. Executing account-based prospecting across target industries and New Zealand accounts with Sales and Marketing.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in generating sales opportunities through proactive outreach strategies, including cold calling and personalized email campaigns. Proficient in utilizing CRM systems and sales engagement tools to track and optimize sales activities.
Highest-signal resume keywords
Sales Development ExperienceB2B SaaS KnowledgeProactive Outreach SkillsSalesforce ProficiencyCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cold CallingEmail OutreachLinkedIn ProspectingAccount-Based ProspectingResearch SkillsMeeting GenerationPipeline ManagementSales EngagementOpportunity QualificationPersonalization Strategies
Soft Skills
Strong CommunicationStorytelling SkillsResilienceSelf-MotivationResults-Driven Mindset
Tools & Technologies
SalesforceHubSpotOutreachSalesloft
Industry Keywords
B2BMid-MarketEnterpriseWorkplace SafetyCompliance
About the role
Key responsibilities & impact- Generate new sales opportunities through cold calling, personalized email outreach, LinkedIn prospecting, and social engagement
- Identify and engage key decision-makers within target accounts
- Build, nurture, and maintain a strong pipeline of qualified prospects
- Execute structured account-based prospecting programs aligned with target account lists
- Collaborate with the ABM & Field Marketing Manager and Sales to prioritize accounts
- Develop personalized outreach strategies for target accounts
- Secure qualified meetings between prospects and the sales team
- Ensure meetings are well-qualified and aligned with the agreed ICP
- Prepare Account Executives with relevant context on opportunities
- Research accounts to identify business needs, challenges, and opportunities
- Monitor industry trends and regulatory developments affecting workplace safety and compliance
- Partner with Marketing on ABM campaigns, event follow-up, and webinar engagement
- Maintain accurate prospect and activity records in Salesforce and sales engagement platforms
- Track activity levels, meetings booked, opportunities generated, and pipeline value created
- Continuously test and optimize outreach approaches
Requirements
What you’ll need- 1–3 years of experience in sales development, business development, or outbound prospecting
- Proven ability to generate meetings through proactive outreach
- Experience in B2B SaaS or technology environments preferred
- Experience selling or prospecting into mid-market or enterprise organizations preferred
- Strong communication and storytelling skills
- Ability to conduct research and personalize outreach
- Ability to confidently engage prospects at multiple organizational levels
- Highly resilient and self-motivated with a results-driven mindset
- Experience with Salesforce, HubSpot, or similar CRM systems
- Experience with sales engagement tools such as Outreach or Salesloft
Benefits
Comp & perks- Access to a confidential and free EAP Service (Employee Assistance Program)
- Birthday Bonus Day – A day of paid leave for your birthday!
- Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
- Volunteer Leave – 16 hours of volunteer leave per year
- Free Skin Checks & Flu Vaccines
- A collaborative and supportive team-based environment