Hrmony

Head of Marketing

Hrmony

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Lead

Tech Stack

Go

About the role

  • As Head of Marketing (m/f/d) you will take a central leadership role at Hrmony and report directly to the CEO.
  • You will lead an experienced marketing team (Performance and Content), further develop it, and set the strategic direction.
  • Together you will build scalable processes and structures that will carry Hrmony into its next growth phase.
  • You will develop and own the end-to-end marketing strategy for Hrmony and derive clear OKRs and initiatives from it.
  • You will define our Ideal Customer Profiles (ICPs), develop the channel strategy, and position Hrmony as a strong player in the HR-tech and employee benefits market.
  • You will be responsible for building a scalable pipeline engine and ensuring that marketing delivers a clearly measurable contribution to pipeline, conversions, and growth.
  • You will analyze performance across the entire funnel, continuously test new go-to-market approaches—from classic funnels to product-led—and convert successful experiments into scalable playbooks.
  • You will actively drive the integration of AI agents and automated workflows across all marketing areas.

Requirements

  • Your registered residence is in Germany and you spend the majority of the year there.
  • You are able to set up a home-office workspace where you can work focused and run calls.
  • You bring at least 3 years of experience leading a marketing team (including remote) and combine clear decision-making authority with an empathetic and confident leadership style that develops people.
  • You have solid experience in the B2B SaaS environment and understand how marketing works for complex, explanation-heavy products.
  • You think about marketing consistently from a business and funnel perspective, not only from a channel or campaign viewpoint.
  • You have experience with go-to-market strategies, positioning, and product marketing and know how to apply them pragmatically.
  • Data analysis and data-driven decision-making are second nature to you.
  • You communicate clearly and respectfully, both internally and externally, in German and English.
  • AI is not a buzzword for you.
  • You have proven experience in building and deploying AI agents and agentic workflows in a marketing context and know how to enable a team to make AI part of their daily work.
  • You translate AI into scalable processes—not a one-off experiment, but a systematic way of working with measurable impact.
Benefits
  • A central role in the next growth phase of a profitable SaaS company with direct collaboration with the founding team.
  • Significant scope for shaping the role and genuine ownership.
  • Germany-wide remote position with regular team offsites in Berlin and flexible working hours.
  • Benefits budget of over €1,800/year net—provided via our own platform and allocated according to your needs.
  • 30 + 1 vacation days (including two half-days off on Dec 24 and Dec 31).
  • Choice of equipment (Apple/Lenovo) and the necessary hardware for your home-office setup.
  • Annual learning & development budget and the possibility to pursue continuous learning during working hours.
  • An open and trusting team culture that values good communication, a healthy error culture, and achieving goals together.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSgo-to-market strategiesproduct marketingdata analysisdata-driven decision-makingAI agentsautomated workflowsmarketing strategyOKRschannel strategy
Soft Skills
leadershipdecision-makingempathetic leadershipcommunicationteam developmentstrategic thinkinganalytical thinkingcollaborationadaptabilityproblem-solving