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Performance Marketing Manager
HR Ways - Hiring Tech TalentPerformance Marketing Manager at a Europe-based IT firm optimizing user acquisition campaigns. Leading development and execution of marketing strategies to scale global user growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on user acquisition strategies, campaign optimization, and data-driven decision-making. Proficient in managing budgets and collaborating with cross-functional teams to drive growth initiatives in the consumer technology sector.
Highest-signal resume keywords
Performance Marketing ExperienceCampaign OptimizationAnalytics PlatformsMobile Measurement ToolsProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Acquisition StrategyKPI AnalysisAttribution ModelsCampaign Performance MonitoringData-Driven Decision Making
Soft Skills
Strong Communication SkillsCurious MindsetEntrepreneurial MindsetAbility to Manage Multiple Initiatives
Tools & Technologies
Performance Marketing Budget ManagementMobile-First ProductsIn-App Engagement Tracking
Industry Keywords
Consumer TechnologyGlobal User GrowthFootball Fans EngagementPaid Acquisition ChannelsCreative Formats Experimentation
About the role
Key responsibilities & impact- Lead paid acquisition strategy, development, and execution across programmatic and paid social channels to scale global user growth.
- Manage and optimize user acquisition campaigns to achieve CAC and payback targets across priority markets and audience segments.
- Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations for continuous improvement.
- Manage and deploy the monthly performance marketing budget across paid acquisition channels.
- Drive continuous campaign improvement through rigorous KPI analysis, structured testing, and optimization frameworks.
- Collaborate closely with cross-functional teams including creative, product marketing, analytics, and regional growth teams to align campaign strategy and execution.
- Identify new opportunities to reach football fans globally through experimentation across channels, audiences, and creative formats.
- Support additional growth initiatives and responsibilities as needed.
Requirements
What you’ll need- 4+ years of hands-on performance marketing experience
- Experience working with consumer technology platforms, particularly mobile-first products.
- Demonstrated ability to optimize campaigns beyond installs or signups toward deeper engagement metrics such as active usage, retention, or session frequency.
- Comfortable working with analytics platforms, attribution models, and performance marketing metrics.
- Experience working with mobile measurement and attribution tools used to track installs and in-app engagement.
- Strong communication skills with the ability to translate complex performance insights into clear recommendations for stakeholders.
- Curious and experimental mindset with a passion for identifying new growth opportunities.
- Excellent project management skills and the ability to manage multiple initiatives simultaneously.
- Entrepreneurial mindset with the ability to operate both independently and collaboratively.
- Highly data-driven with strong analytical capabilities to evaluate campaign performance and rapidly iterate.
- Passion for sports—particularly global football
Benefits
Comp & perks- Health insurance
- Flexible work arrangements