Performance Marketing Specialist

HR Ways - Hiring Tech Talent

Performance Marketing Specialist managing Google Ads and digital marketplace campaigns for a US-based services company. Optimizing campaigns and landing pages to increase conversion rates.

Posted 6/23/2026full-timeLahore • 🇵🇰 PakistanJuniorMid-Level💰 PKRNaN per yearWebsite

About the role

Key responsibilities & impact

Plan, launch, and manage Google Ads campaigns
Manage Search Ads, Performance Max, Display, YouTube, and retargeting campaigns where needed
Manage Meta Ads, TikTok Ads, and other paid channels if required
Optimize campaigns based on CAC, ROAS, conversion rate, and customer quality
Review landing pages and suggest improvements to increase conversion rate
Prepare weekly and monthly performance reports

Requirements

What you’ll need

2 to 5 years of experience in performance marketing or growth marketing
Strong experience with Google Ads
Experience with Meta Ads and TikTok Ads is a plus
Strong understanding of GA4, Google Tag Manager, conversion tracking, and remarketing
Experience with e-commerce, marketplace, gaming, SaaS, or digital products is preferred
Ability to manage budgets carefully and avoid wasteful ad spend
Good understanding of landing pages and conversion optimization
Strong analytical mindset
Good communication and reporting skills
Basic SEO understanding is a plus

Benefits

Comp & perks

Company-provided machines and development environment
Work Hours: 7:00 PM to 4:00 AM (including 1-hour dinner/break), aligned with the US time zone
Weekends off
A diverse, inclusive, and learning-focused environment where you can build upon your skills with a yearly personal development budget

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMeta AdsTikTok AdsGA4Google Tag Managerconversion trackingremarketingconversion optimizationperformance marketinggrowth marketing

Soft Skills

analytical mindsetcommunication skillsreporting skillsbudget managementoptimization skills