Manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads
Focus on driving app installs, engagement, and measurable ROI
Execute and optimize mobile app install campaigns
Manage budgets to maximize ROAS and minimize CPI
Run A/B tests on ad copy, creatives, audiences, and deep linking
Optimize for post-install events: registrations, purchases, subscriptions, retention
Use AppsFlyer or similar MMPs to track attribution and analyze user behavior
Implement deep linking and attribution models
Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI
Provide data-driven recommendations to improve performance
Create mobile-first ad creatives: app preview videos, playable ads, vertical formats
Analyze creative performance and iterate based on data
Test and optimize app store assets in coordination with ASO
Scale successful campaigns while maintaining efficiency
Stay current with platform updates and privacy changes

Requirements

2 to 4 years managing mobile app performance campaigns with proven results
Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads
Proficiency with AppsFlyer or similar MMPs
Understanding of mobile app funnel, user acquisition, and ASO
Experience with mobile-first content creation (vertical videos, playable ads)
Familiarity with SDK integration, mobile tracking, and deep linking
Strong problem-solving skills focused on mobile metrics
Meta Blueprint or Google Ads certifications (preferred)
Experience with iOS and Android app marketing (preferred)
Knowledge of mobile privacy frameworks ATT, SKAdNetwork (preferred)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

mobile app performance campaignsuser acquisitionA/B testingmobile app install campaignsdeep linkingattribution modelsmobile-first content creationSDK integrationmobile trackingdata analysis

Soft skills

problem-solvingdata-driven recommendations

Certifications

Meta BlueprintGoogle Ads