Director, Field and Customer Marketing
Lightcast
Product Marketing Specialist, SaaS
HR Force International Private Limited
full-time
Posted on:
Origin: • 🇵🇰 Pakistan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute go-to-market (GTM) strategies for SaaS products.
- Craft product positioning, messaging, and value propositions tailored to target customer segments.
- Collaborate with Product Managers to translate features into customer-focused benefits.
- Lead content marketing strategies including case studies, whitepapers, blogs, product videos, and sales enablement materials.
- Drive lead generation campaigns using digital marketing channels (SEO, SEM, PPC, email, LinkedIn campaigns, ABM).
- Conduct market research, competitor analysis, and customer insights to refine marketing strategies.
- Build and manage product launch campaigns to support customer acquisition and retention.
- Partner with Sales teams to provide collateral, battle cards, and training materials for closing deals.
- Track and analyze key metrics to optimize marketing campaigns and report ROI.
Requirements
- Bachelor’s/Master’s in Marketing, Business, or related field (MBA preferred).
- 4+ years of experience in SaaS Product Marketing / B2B Marketing (FinTech, RegTech, or Security SaaS preferred).
- Proven expertise in positioning, GTM strategy, and lead generation for SaaS products.
- Strong understanding of customer lifecycle in SaaS (acquisition → retention → upsell/cross-sell).
- Experience with marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
- Exceptional written and verbal communication skills.
- Ability to work in a fast-paced, global SaaS environment.
