Lead, Worldwide Business Personal Systems – Commercial Software & Solutions

B2B Software Marketer leading performance marketing planning and execution for HP's Commercial Software and Solutions. Requires strong storytelling, demand generation, and analytical skills.

Posted 7/1/2026full-timeSpring • Texas, Washington • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Software Marketing, focusing on enterprise technology and SaaS, with a strong ability to create compelling buyer narratives and manage cross-functional marketing initiatives. Proficient in program management, budget oversight, and stakeholder collaboration to drive market readiness and execution.

Highest-signal resume keywords

B2B Software MarketingProgram ManagementCross-Functional LeadershipExecutive CommunicationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing StrategyContent DevelopmentAsset ManagementMarket ReadinessMessaging FrameworksSales EnablementStakeholder CoordinationProject ManagementBudget Management

Soft Skills

StorytellingCollaborationCommunicationAnalytical ThinkingLeadership

Industry Keywords

Enterprise TechnologySaaSISVsPlatform EcosystemsCreative AgenciesMarket TeamsGTM StakeholdersActivation PlanningMessaging AlignmentBuyer Narratives

About the role

Key responsibilities & impact

Define the performance marketing plan, value story, and reasons to believe for our software and solutions with a clear focus on ITDM and IT manager needs.
Connect these solutions into the broader portfolio across PCs, peripherals, displays, docks, and software so customers understand how the ecosystem works together.
Engage with partners, Microsoft, and alliance teams to align messaging, joint value propositions, launch moments, and market readiness.
Manage readiness for key feature releases and launch moments, including positioning, asset deliverables, activation planning, stakeholder coordination, and milestone management.
Deliver market-ready toolkits, including messaging frameworks, content assets, social assets, activation kits, and sales/channel enablement inputs that help markets execute quickly and generate MGOs.
Collaborate with key stakeholders on behalf of WW Marketing for software and solutions, driving alignment across product marketing, creative agencies, market teams, and GTM stakeholders.
Manage budget, alliance dollars, costs and project timelines.

Requirements

What you’ll need

8-12+ yrs. in B2B Software marketing (enterprise tech / platforms / SaaS preferred)
Proven ability to turn complex product ecosystems into clear buyer narratives.
Strong program management, cross-functional leadership experience
Experience working with ISVs, alliances, or platform ecosystems.
Expertise in mid–lower funnel demand & assets working with creative agencies.
Exceptional executive communication and storytelling
Ability to analyze data and convert insights into marketing decisions and measurable impact.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave