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HP

Lead, Worldwide Business Personal Systems – Commercial Software & Solutions

HP

B2B Software Marketer leading performance marketing planning and execution for HP's Commercial Software and Solutions. Requires strong storytelling, demand generation, and analytical skills.

Posted 7/1/2026full-timeSpring • Texas, Washington • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact
  • Define the performance marketing plan, value story, and reasons to believe for our software and solutions with a clear focus on ITDM and IT manager needs.
  • Connect these solutions into the broader portfolio across PCs, peripherals, displays, docks, and software so customers understand how the ecosystem works together.
  • Engage with partners, Microsoft, and alliance teams to align messaging, joint value propositions, launch moments, and market readiness.
  • Manage readiness for key feature releases and launch moments, including positioning, asset deliverables, activation planning, stakeholder coordination, and milestone management.
  • Deliver market-ready toolkits, including messaging frameworks, content assets, social assets, activation kits, and sales/channel enablement inputs that help markets execute quickly and generate MGOs.
  • Collaborate with key stakeholders on behalf of WW Marketing for software and solutions, driving alignment across product marketing, creative agencies, market teams, and GTM stakeholders.
  • Manage budget, alliance dollars, costs and project timelines.

Requirements

What you’ll need
  • 8-12+ yrs. in B2B Software marketing (enterprise tech / platforms / SaaS preferred)
  • Proven ability to turn complex product ecosystems into clear buyer narratives.
  • Strong program management, cross-functional leadership experience
  • Experience working with ISVs, alliances, or platform ecosystems.
  • Expertise in mid–lower funnel demand & assets working with creative agencies.
  • Exceptional executive communication and storytelling
  • Ability to analyze data and convert insights into marketing decisions and measurable impact.

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Demand GenerationMarketing StrategyContent DevelopmentAsset ManagementMarket ReadinessMessaging FrameworksSales EnablementStakeholder CoordinationProject ManagementBudget Management
Soft Skills
StorytellingCollaborationCommunicationAnalytical ThinkingLeadership