Global Marketing Alliances Manager

Global Marketing Alliances Manager leading partner marketing strategy at HP. Collaborating with key alliances and driving business-building marketing strategies.

Posted 7/1/2026full-timeVancouver • Texas, Washington • 🇺🇸 United StatesSeniorLead💰 $130,700 - $205,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing partner marketing strategies, with a strong focus on value proposition development and collaboration with GTM teams to drive revenue growth. Possesses a deep understanding of both B2C and B2B marketing dynamics, particularly in the context of Artificial Intelligence.

Highest-signal resume keywords

Partner Marketing Strategy DevelopmentValue Proposition DevelopmentCampaign Creation and ExecutionGTM Team CollaborationB2C and B2B Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Value Proposition DevelopmentCampaign CreationMarketing StrategyRevenue GenerationSales Growth

Soft Skills

Collaborative LeadershipMatrix Structure Adaptability

Industry Keywords

B2C MarketingB2B MarketingArtificial IntelligenceGTM Execution

About the role

Key responsibilities & impact

Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging
Partner with Marketing and Commercial Organization to build a clear marketing vision and strategy for key partners
Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation, and sales growth

Requirements

What you’ll need

Minimum of 8 years in B2C and B2B marketing roles
Experience in or extreme curiosity about Artificial Intelligence
Expertise in value proposition development, campaign creation, and execution
Experience in working closely with GTM teams to design and deliver with relevant impact
Collaborative leader comfortable working in a matrix structure

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave