Senior Manager – Alliances Marketing

Senior Manager of Alliances Marketing creating dynamic partner marketing strategies for HP. Collaborating with global teams to enhance marketing efforts across business lines.

Posted 6/26/2026full-timePalo Alto • California, Washington • 🇺🇸 United StatesSenior💰 $147,050 - $230,850 per yearWebsite

About the role

Key responsibilities & impact

Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
Cultivate excitement internally for our team’s efforts.

Requirements

What you’ll need

Minimum of 10 years in B2C and B2B marketing roles.
Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
Imagination coupled with relentless results-orientation.
Expertise in value proposition development, campaign creation and execution.
Experience in working closely with GTM teams to design and deliver with relevant impact.
Storyteller, narrator, crafter of connections.
Agile, flexible, adaptable, and comfortable navigating ambiguity.
A collaborative leader who is experienced and comfortable working in a matrix structure.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2C marketingB2B marketingvalue proposition developmentcampaign creationGTM strategypartner marketing strategymarket positioningnarrative developmentbudget managementrevenue generation

Soft Skills

results orientationimaginationstorytellingcollaborationleadershipadaptabilityflexibilitycommunicationcreativitystrategic thinking