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HP

Account-Based Marketing Lead – Public Sector, Workstations & Z Solutions

HP

Account-Based Marketing Lead managing marketing programs for HP’s Workstations and Z solutions in federal, state, and local government agencies, driving adoption and collaboration with sales teams.

Posted 6/23/2026full-timeSpring • New Mexico, Texas • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact
  • Lead 1:1 and 1:few account-based marketing programs to drive adoption of HP’s Workstations and Z solutions across federal, state, and local government agencies.
  • Fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content.
  • Identify target agencies, develop tailored value propositions, create personalized campaigns aligned to government procurement cycles.
  • Collaborate closely with sales to influence pipeline and deal velocity.
  • Plan and execute campaigns, develop content, analyze account insights, and coordinate with channel/agency partners.

Requirements

What you’ll need
  • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
account-based marketingcampaign planningcontent developmentdata analysisvalue proposition development
Soft Skills
collaborationinfluencecommunicationtailored messaging
Certifications
Bachelor's DegreeGraduate Degree