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Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Own the interpretation and application of Marketing Mix Models (MMM), translating model outputs into clear, actionable business recommendations.
- Partner with marketing and category leaders across APJ to shape budget allocation, media strategy, and investment decisions.
- Work closely with data scientists to validate model outputs, challenge assumptions where needed, and ensure results are robust, credible, and business-ready.
- Adapt insights to diverse APJ market conditions, accounting for differences in media ecosystems, data quality, and business priorities across China, India, Japan, and Australia.
- Synthesize complex analytical outputs into clear narratives that drive action.
- Evaluate marketing and commercial investments using MMM outputs and complementary measurement approaches.
Requirements
What you’ll need- 3–6 years of experience in marketing analytics, MMM, consulting, or a related field
- Hands-on experience with MMM (building, interpreting, or deploying models)
- Strong understanding of core concepts such as incrementality, adstock, saturation curves, and ROI measurement
- Proven ability to influence decision-making in a complex, matrixed organization
- Strong understanding of the 4Ps (Product, Price, Place, Promotion) and how they drive business performance
- Strong problem-solving skills with the ability to work with complex datasets and derive actionable insights
- Excellent verbal and written communication skills
- Strong proficiency in Excel (required)
- Experience with SQL and/or Python/R preferred
- Ability to work effectively in cross-functional teams across regions
- Strong project management and organizational skills in a dynamic environment.
- Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or a related discipline
Benefits
Comp & perks- Equal Opportunity Employer (EEO)
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing Mix Modelsincrementalityadstocksaturation curvesROI measurementExcelSQLPythonRmarketing analytics
Soft Skills
influence decision-makingproblem-solvingcommunicationcross-functional teamworkproject managementorganizational skills
Certifications
Bachelor’s degreeMaster’s degree