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HP

Commercial Market Segment Development Manager

HP

. Define segment strategy and execution plan .

Posted 5/16/2026full-timeAlpharetta • 🇺🇸 United StatesSeniorLead💰 $130,700 - $205,200 per yearWebsite

About the role

Key responsibilities & impact
  • Define segment strategy and execution plan
  • Identify market opportunities and requirements to deliver on those opportunities
  • Participates/lead ground planning exercises to prioritize segments, geographies and customers
  • Create business development plans for existing or new customers to find growth opportunities
  • Build businesses cases for new investments
  • Drive promotion and awareness of HP in the market
  • Support tradeshows, open houses, and customer product demonstrations
  • Conduct market research

Requirements

What you’ll need
  • College degree in Marketing / Business, MBA preferred
  • 10+ years of professional experience in high volume direct mail, commercial print, or related applications
  • 7+ years of experience in marketing, sales, strategy, market development or business development
  • Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing)
  • Account management or marketing operations experience desirable
  • Superior communication skills, both written and verbal
  • Proven track record of success developing and executing new business strategies in complex business environments with a global scope
  • Excellent influencing, consensus building, and conflict-resolution skills

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

ATS Keywords

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Hard Skills & Tools
business developmentmarket researchdigital printinganalog productionaccount managementmarketing operationsstrategy developmentcustomer product demonstrationsbusiness case developmenthigh volume direct mail
Soft Skills
communication skillsinfluencing skillsconsensus buildingconflict resolutionleadershiporganizational skillscollaborationproblem solvingstrategic thinkingcustomer focus
Certifications
MBA