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HP

Commercial Market Segment Development Manager

HP

Market Development Manager at HP to expand the commercial printing market through direct mail and customer communications. Engage with customers and drive promotions to grow their businesses.

Posted 5/16/2026full-timeAlpharetta • 🇺🇸 United StatesSeniorLead💰 $130,700 - $205,200 per yearWebsite

About the role

Key responsibilities & impact
  • Define segment strategy and execution plan
  • Identify market opportunities and requirements to deliver on those opportunities
  • Participates/lead ground planning exercises to prioritize segments, geographies and customers
  • Create business development plans for existing or new customers to find growth opportunities
  • Build businesses cases for new investments
  • Drive promotion and awareness of HP in the market
  • Support tradeshows, open houses, and customer product demonstrations
  • Conduct market research

Requirements

What you’ll need
  • College degree in Marketing / Business, MBA preferred
  • 10+ years of professional experience in high volume direct mail, commercial print, or related applications
  • 7+ years of experience in marketing, sales, strategy, market development or business development
  • Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing)
  • Account management or marketing operations experience desirable
  • Superior communication skills, both written and verbal
  • Proven track record of success developing and executing new business strategies in complex business environments with a global scope
  • Excellent influencing, consensus building, and conflict-resolution skills

Benefits

Comp & perks
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

ATS Keywords

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Hard Skills & Tools
business developmentmarket researchdigital printinganalog productionaccount managementmarketing operationsstrategy developmentcustomer product demonstrationsbusiness case developmenthigh volume direct mail
Soft Skills
communication skillsinfluencing skillsconsensus buildingconflict resolutionleadershiporganizational skillscollaborationproblem solvingstrategic thinkingcustomer focus
Certifications
MBA