HP

Senior Content Specialist

HP

full-time

Posted on:

Location Type: Hybrid

Location: Spring • Colorado • Texas • United States

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Salary

💰 $105,050 - $161,800 per year

Job Level

Senior

About the role

  • This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions.
  • Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that drives engagement and pipeline growth.
  • In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
  • Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
  • Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
  • Autonomy to determine how projects/requests are executed based on the brief provided.
  • Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
  • Ensure campaign assets are delivered on time and aligned with activation timelines.
  • Maintain content consistency and quality across all channels.
  • Project manage agency-led content initiatives using Workfront or similar tools.
  • Develop creative briefs and provide clear direction to internal and external partners.
  • Review, edit, and approve content developed by agencies and internal contributors.
  • Ensure agency outputs meet brand, messaging, and ABM personalization standards.
  • Maintain and organize the team’s asset repository.
  • Ensure content is version-controlled and accessible for reuse across campaigns.
  • Identify opportunities to streamline content workflows and improve operational efficiency.
  • Partner closely with Sales & Content Enablement Strategist, Junior Content Specialist, N A marketing team members, WW Marketing, Product marketing, and subject matter experts, External agencies.

Requirements

  • Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentproject managementcontent strategypersona-driven contentcampaign managementcontent editingcontent reviewversion controlworkflow optimizationcreative brief development
Soft Skills
collaborationcommunicationleadershipautonomystrategic directionoversightorganizational skillsattention to detailproblem-solvingadaptability
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationGraduate Degree in MarketingGraduate Degree in Business Administration