HP

Category Manager – Alliances

HP

full-time

Posted on:

Location Type: Office

Location: Spring • Texas • United States

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Salary

💰 $137,000 - $160,500 per year

Job Level

SeniorLead

About the role

  • Own the overall alliance strategy and performance for the Qualcomm partnership within HP Store.
  • Develop and execute joint business plans, including growth targets, investment strategies, and success metrics.
  • Act as the primary point of accountability for revenue growth, sales-out performance, and forecast accuracy.
  • Identify whitespace opportunities and develop innovative approaches to expand category and partner contribution.
  • Lead partner-managed growth strategies, including co-funded promotions, campaigns, and demand-generation programs.
  • Serve as the subject matter expert for the alliance, developing GTM strategies aligned with HP Store and partner priorities.
  • Partner with marketing teams to define campaign strategy, messaging, and execution, ensuring alignment with customer needs and market insights.
  • Recommend adjustments to GTM plans based on performance, competitive dynamics, and industry trends.
  • Lead contract development, program frameworks, and ongoing optimization.
  • Design, manage, and optimize rebate structures, funding models, and process flows in partnership with finance and operations.
  • Develop business cases and funding proposals to support incremental investment and growth initiatives.
  • Ensure governance, compliance, and transparency across all commercial programs.
  • Build and maintain strong, senior-level relationships with Qualcomm and internal HP stakeholders.
  • Lead weekly partner QBRs / QC meetings, internal operating reviews, and executive updates.
  • Act as HP’s representative with the partner, advocating for HP Store priorities while fostering long-term strategic alignment.
  • Drive alignment across cross-functional teams to ensure seamless execution of alliance initiatives.
  • Analyze performance data, KPIs, and market insights to inform strategy and recommendations.
  • Provide product, service, and solution recommendations to regional and business leadership.
  • Lead cross-functional initiatives requiring coordination across sales, marketing, finance, operations, and supply chain.
  • Proactively identify opportunities to streamline processes, improve execution, and enhance scalability.

Requirements

  • Bachelor’s degree (or higher) in Marketing, Business Administration, or a related discipline, or equivalent practical experience.
  • 7–10 years of relevant experience, or 5–7 years in partner/alliance management, ideally within Product Marketing, Business Development, Category Management, or a related field.
  • Experience managing strategic technology or ecosystem partnerships strongly preferred.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business planningrevenue growthforecast accuracyGTM strategycontract developmentrebate structuresfunding modelsperformance analysisKPI analysisprocess optimization
Soft Skills
relationship buildingstrategic alignmentcross-functional collaborationcommunicationleadershipproblem-solvinginnovationaccountabilitynegotiationadaptability
Certifications
Bachelor’s degreeMaster’s degree