Integrated Marketing Program Manager

HP France

HP Integrated Marketing Program Manager shaping global print marketing strategy across hardware, supplies, subscriptions, and services. Driving customer-led narratives, activation plans, and cross-functional growth initiatives.

Posted 8/4/2026full-timeVancouver • California, Washington • 🇺🇸 United StatesSeniorLead💰 $130,700 - $205,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing plans, leveraging customer insights, and leading cross-functional initiatives. Proficient in creating marketing playbooks, activation frameworks, and executive presentations to drive strategic outcomes.

Highest-signal resume keywords

Integrated Marketing PlansCross-Functional LeadershipCustomer Insights AnalysisMarketing Playbooks DevelopmentExecutive Storytelling

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic ThinkingBusiness AcumenCustomer Journey MappingMarketing Activation FrameworksProduct Roadmap Alignment

Soft Skills

CollaborationProactivityCommunication

Tools & Technologies

Global ToolkitsPlaybooks

Industry Keywords

Market DataCustomer-Centric PositioningMarketing InnovationStakeholder ManagementEvent Management

About the role

Key responsibilities & impact

Develop annual and 3-year integrated marketing plans
Translate customer insights, market data, business priorities, and product roadmaps into actionable marketing plans
Identify customer-centric positioning and commercially meaningful marketing initiatives
Define and manage the global marketing drumbeat calendar
Align product and solution introductions, retail buying windows, seasonal moments, events, partnerships, innovation stories, and customer use cases
Curate product and solution stories, demo narratives, and supporting assets for major events such as Amplify and CES
Develop audience- and segment-specific strategies by mapping customer journeys and key touchpoints
Create global toolkits, playbooks, and activation frameworks
Partner with creative, retail, digital, and market teams to define assets, use cases, shopper tools, and content
Lead cross-functional workstreams with clear ownership, milestones, and decision-making
Establish planning cadences and governance mechanisms
Monitor industry trends, customer behavior, competitive shifts, and marketing innovation
Present strategies, insights, and recommendations to senior leadership

Requirements

What you’ll need

12+ years in marketing, product management, program management, or strategy and planning
Proven ability to lead complex, cross-functional global initiatives with multiple stakeholders
Strong strategic thinking and business acumen
Ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans
Experience developing integrated narratives, marketing playbooks, toolkits, activation frameworks, and launch plans
Strong understanding of customer-led storytelling and customer outcomes
Excellent communication and executive storytelling skills
Ability to synthesize complex inputs into clear recommendations and executive presentations
Experience partnering with Communications, Events, Product Management, Product Marketing, and Creative Strategy teams
Highly collaborative and proactive
Ability to drive outcomes without formal authority

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Bonus and/or equity opportunities for United States of America candidates