Senior Manager, Global Marketing Strategy – Planning

HP France

Senior Manager defining global marketing strategy and execution model for HP's Personal Systems segment. Leading a team focused on delivering measurable marketing outcomes across multiple business segments.

Posted 7/13/2026full-timeSant Cugat del Valles • 🇪🇸 SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing multi-segment marketing strategies, with a strong focus on data-driven decision-making and budget management. Proven ability to lead teams in a global environment while collaborating with senior executives and cross-functional teams.

Highest-signal resume keywords

Marketing Strategy DevelopmentPeople LeadershipBudget ManagementData-Driven OptimizationCross-Functional Collaboration

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyGo-To-Market PlanningClosed-Loop MeasurementBrand Preference TrackingMulti-Segment MarketingData Analysis

Soft Skills

LeadershipCollaborationCommunication

Tools & Technologies

ExcelPower BI

Certifications & Qualifications

Bachelor's Degree in MarketingMBA

Industry Keywords

B2B MarketingConsumer MarketingGaming MarketingGlobal MarketingMatrix Environment

About the role

Key responsibilities & impact

Lead the team that defines HP's worldwide Personal Systems marketing strategy.
Orchestrate the corresponding execution model across Enterprise, SMB, Consumer, and Gaming segments.
Define HP's global PS marketing strategy across segments.
Ensure the strategy is grounded in customer & competitive insights, aligned with the Business-owned 4P plan.
Evolve the strategy in response to business needs, market dynamics, and shifting funding realities.
Co-own the development of the FY and H2 PS Strategic Marketing Plan.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Management, or related field; MBA a plus.
10+ years of progressive experience in marketing strategy, planning, and/or go-to-market roles, with at least 3 years in a people-leadership role in a global/matrix environment.
Demonstrated experience defining and leading multi-segment marketing strategies (Commercial/B2B and Consumer; Gaming exposure a plus).
Track record managing large global marketing budgets including partner/Alliance funding, and implementing allocation and cost-to-serve frameworks.
Hands-on experience with closed-loop measurement, brand preference tracking, and data-driven optimization.
Comfort with analytics tools (Excel, Power BI, etc.) to interrogate data and drive decisions.
Experience working with senior executives (VP/SVP) and representing marketing in cross-functional executive forums.

Benefits

Comp & perks

Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees.
Health insurance
Professional development opportunities