Business Development Manager

HP France

Business Development Manager for HP focusing on North America commercial channel business development. Driving revenue growth, partner performance, and strategic execution across large resellers.

Posted 7/9/2026full-timeVancouver • New Mexico, Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $133,950 - $210,300 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute channel growth strategies across print hardware, supplies, and services
Drive sell-through performance and overall revenue attainment vs forecast
Monitor business health and adjust strategy based on market conditions, pricing, and partner performance
Lead or contribute to weekly business reviews with Partner accounts (CDW, Insight, Connection)
Conduct sales trainings with both partners and end users in regular cadences on print topics including NPIs, availability, programs, etc.
Own day-to-day relationship with key strategic partners
Align HP and partner sales teams on priorities, campaigns, and execution
Influence partner behavior through pricing, incentives, and inventory strategy
Act as the escalation point for partner issues across supply chain, pricing, and sales engagement
Design and execute pricing strategies (rebates, smart buys, BDA programs, spiffs)
Optimize program structures to improve sell-through and competitiveness
Analyze pricing gaps vs competitors and adjust accordingly
Manage large deals, pipeline tracking, and conversion (IQ, BDA, sales leads)
Oversee inventory positioning with partners (buy-ins, stock balancing, quarter-end strategy)
Drive alignment between sales-out vs sell-through vs inventory levels
Manage pricing escalations from field sales and assist with product selection / partner interaction
Enable partner sellers with content, positioning, and incentives
Drive account mapping, training, and campaign execution
Support targeted campaigns and lead generation programs
Partner with marketing teams to drive campaigns, MDF utilization, and demand generation
Ensure alignment of messaging, vertical strategy, and campaign performance tracking
Measure ROI and influence of marketing on revenue
Coordinate across sales, marketing, finance, supply chain, and category teams
Translate leadership directives into executable partner plans
Represent print business in broader HP strategic initiatives

Requirements

What you’ll need

University or bachelor’s degree in marketing or finance
Typically 5-8 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
Consumer and/or Commercial Partner management expertise or End User Acct management as an alternative
Knowledge of HP Print portfolio or capacity to learn and utilize product resources to meet job requirements
Analytical and problem-solving skills
Use MS excel to model and support business decision making and reporting
Ability to understand, articulate and answer technical print questions is a plus
Storytelling, make the customer the hero in a concise narrative supporting why HP print
Strong communication skills including negotiation, presentation and influence at senior management level
Knowledge of promotional marketing processes and practices
Ability to frame the product value proposition and present it to sales, customers or partners
Must be a team player and juggle multiple tasks and competing priorities

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

MarketingSalesBusiness PlanningHP Print Portfolio KnowledgeMS Excel ProficiencyPromotional Marketing ProcessesAccount ManagementPipeline TrackingRevenue AttainmentMarket Analysis

Soft Skills

Strong CommunicationNegotiationPresentation SkillsTeam PlayerStorytelling

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in Finance