Global Marketing Manager – Commercial PCs, ABM, AI PCs, Demand Capture

HP France

Global Marketing Manager driving demand capture and account-based marketing strategies for HP's Commercial PC portfolio. Focusing on AI PCs and Future of Work solutions in a cross-functional capacity.

Posted 7/9/2026full-timeSant Cugat del Valles • 🇪🇸 SpainSeniorLeadWebsite

About the role

Key responsibilities & impact

Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
Represent ABM as a core motion within cross-functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
Drive global content strategy and customer journeys across Enterprise, SMB, and Mid-Market audiences, with particular emphasis on IT Decision Makers and business leaders.
Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co-marketing initiatives that expand reach, engagement, and pipeline contribution.
Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.
Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Requirements

What you’ll need

8+ years of experience in B2B marketing, demand generation, account-based marketing, or related disciplines.
Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
Proven ability to lead cross-functional initiatives and influence senior stakeholders.
Experience partnering closely with Sales on pipeline-focused marketing and account strategies.
Strong analytical capabilities and experience measuring marketing impact.
Excellent communication, stakeholder management, and project leadership skills.
Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
Passion for innovation, customer-centricity, and the Future of Work.

Benefits

Comp & perks

Equal Opportunity Employer (EEO)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationAccount-Based MarketingGlobal Marketing StrategyContent MarketingMarket AnalysisCampaign OptimizationCustomer EngagementPipeline-Focused MarketingDigital TransformationAI Solutions

Soft Skills

Excellent CommunicationStakeholder ManagementProject LeadershipCross-Functional CollaborationAnalytical Capabilities