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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
web analyticsE-commerceHTMLwebsite content management systemsGoogle Analyticsinteractive marketingcustomer experiencedata analysisreportingmerchandising strategy
Soft Skills
leadershiptime managementanalytical skillscommunication skillspresentation skillsnegotiation skillsstrategic visionwriting skillsediting skillscustomer understanding
Tools & Technologies
IBM WebsphereMS WordMS ExcelMS Outlookweb production toolsemail marketing platformssearch marketing toolsdatabase marketing toolschat marketing toolsblogging platforms
Industry Keywords
online merchandisingsite optimizationcategory conversionAOVabandon cartbounce ratesexit ratescompetitive researchcustomer feedbackrevenue opportunities
About the role
Key responsibilities & impact- Responsible for developing a world-class shopping experience on HP.com
- Ensure online merchandising strategy aligns with overall business objectives
- Coordinate new product launches
- Create and analyze reports using web analytics platforms
- Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform
- Develop a strategic plan based on historical performance, competitive research, and customer feedback
- Analyze site search reports to develop redirect strategies
- Seek new ways of understanding and fulfilling the needs of customers
- Analyze key site metrics to identify white space and opportunities
- Manage web KPIs such as category conversion, AOV, abandon cart, bounce/exit rates
- Partner with Marketing on merchandising strategies and campaigns
- Identify revenue and branding opportunities
Requirements
What you’ll need- Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science
- Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc)
- 7 + years of experience in interactive marketing or customer experience/user interface
- Solid writing and editing for the web
- Solid web analytical skills
- Solid knowledge of Internet principles and web site production
- Proven Leadership abilities and the strategic vision
- Excellent time management skills and strong sense of urgency
- Strong analytical skills
- Knowledge of HTML and experience with website content management systems preferred (IBM Websphere)
- Strong communication, presentation, and negotiation skills
- Proficiency with MS Word, Excel, and Outlook and a basic understanding of HTML and Google Analytics
Benefits
Comp & perks- Equal Opportunity Employer (EEO)
- Professional development opportunities
