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About the role
Key responsibilities & impact- Responsible for developing a world-class shopping experience on HP.com
- Ensure online merchandising strategy aligns with overall business objectives
- Coordinate new product launches
- Create and analyze reports using web analytics platforms
- Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform
- Develop a strategic plan based on historical performance, competitive research, and customer feedback
- Analyze site search reports to develop redirect strategies
- Seek new ways of understanding and fulfilling the needs of customers
- Analyze key site metrics to identify white space and opportunities
- Manage web KPIs such as category conversion, AOV, abandon cart, bounce/exit rates
- Partner with Marketing on merchandising strategies and campaigns
- Identify revenue and branding opportunities
Requirements
What you’ll need- Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science
- Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc)
- 7 + years of experience in interactive marketing or customer experience/user interface
- Solid writing and editing for the web
- Solid web analytical skills
- Solid knowledge of Internet principles and web site production
- Proven Leadership abilities and the strategic vision
- Excellent time management skills and strong sense of urgency
- Strong analytical skills
- Knowledge of HTML and experience with website content management systems preferred (IBM Websphere)
- Strong communication, presentation, and negotiation skills
- Proficiency with MS Word, Excel, and Outlook and a basic understanding of HTML and Google Analytics
Benefits
Comp & perks- Equal Opportunity Employer (EEO)
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
web analyticsE-commerceHTMLwebsite content management systemsGoogle Analyticsinteractive marketingcustomer experiencedata analysisreportingmerchandising strategy
Soft Skills
leadershiptime managementanalytical skillscommunication skillspresentation skillsnegotiation skillsstrategic visionwriting skillsediting skillscustomer understanding
