Business Development Manager – ARM Consumer Solutions

HP France

Business Development Manager leading ARM-based Consumer Solutions in Germany. Responsible for market strategy, product readiness, and sales enablement.

Posted 6/18/2026full-timeRatingen • 🇩🇪 GermanySeniorLeadWebsite

About the role

Key responsibilities & impact

Lead the creation and execution of 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics.
Enable go-to-market success, ensuring product readiness and driving performance through targeted execution and sales enablement.
Build and align the 4P plan across direct and indirect retail channels within the country, ensuring coverage and consistency.
Define product positioning, promotional strategy, and pricing architecture tailored to local market conditions, competitive landscape, and each route-to-market.
Collaborate with regional and global category, marketing, and channel teams to ensure alignment with broader business goals.
Ensure product readiness for launch execution of ARM-based Consumer products in the country.
Drive readiness across local sales, marketing, and partner teams, including evangelism of products for local trainings, demos, etc.
Monitor launch execution and provide feedback for continuous improvement.
Define performance targets by route-to-market and strategic partners, ensuring alignment with business objectives and execution capabilities.
Track category performance against targets and KPIs, identifying gaps and recommending corrective actions.
Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.

Requirements

What you’ll need

Four-year or Graduate Degree in Business Administration, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7+ years of work experience, preferably in business development, sales, marketing, product marketing, product design, or a related field.
PC Industry Knowledge: A deep understanding of the Consumer PC industry, including market trends, emerging technologies, and consumer segments.
Collaboration & Communication: Excellent collaboration and communication skills to work effectively with cross-functional teams, such as product development, sales, and creative, to ensure seamless execution of marketing initiatives and drive business results.
Project Management: Strong project management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
Marketing Strategy: Proficiency in developing comprehensive marketing strategies tailored specifically to the market, considering product positioning, target audience, and competitive analysis.
Analytical Skills: Strong analytical abilities to gather and interpret market data, consumer insights, and performance metrics to inform strategic decision-making and optimize sales and marketing campaigns.
Fluent German and English skills.

Benefits

Comp & perks

Employee-oriented corporate culture - our « HP Way »: we value enthusiasm, regular feedback, trust and respect within our teams.
A well-adjusted work-life-balance due to flexible working hours and home office regulations.
Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long-term time account, bike leasing, employee counselling programs, wellness initiatives etc.
Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e-learning platforms.
Multiple Employee Impact Networks such as Next Generation Network and Women’s Network which organize interesting trainings and after-work events to expand your network.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

4P strategygo-to-market strategyproduct positioningpromotional strategypricing architectureperformance targetsKPI trackingmarket analysisproject managementmarketing strategy

Soft Skills

collaborationcommunicationanalytical skillsleadershipcross-functional teamworksales enablementfeedback provisioncontinuous improvementevangelismaccountability

Certifications

Bachelor's Degree in Business AdministrationBachelor's Degree in Marketing