Marketing Automation Engineer

HP France

Marketing Automation Engineer developing data-driven marketing solutions in Salesforce Marketing Cloud. Partnering with teams to enhance customer experiences and drive engagement.

Posted 6/16/2026full-timeBengaluru • 🇮🇳 IndiaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudSOAPSQL

About the role

Key responsibilities & impact

Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript, and SSJS to deliver personalised, triggered communications at scale.
Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms, and third-party data sources.
Partner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points.
Build and maintain reusable AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks to accelerate campaign velocity and enforce governance standards.
Develop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends, and enable real-time personalization across channels.
Implement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing compliance (CAN-SPAM, GDPR, CASL), and audit logging.
Collaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness, and regulatory compliance before every deployment.
Define and maintain a roadmap for CRM platform enhancements, new channel integrations, and automation capabilities aligned to business growth objectives.
Monitor and analyze campaign performance metrics—open rates, click rates, conversion, deliverability—and use insights to drive continuous optimisation of programs and infrastructure.

Requirements

What you’ll need

Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field
5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud
Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred
Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder
Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic
Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation
Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC
Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals
Familiarity with CRM data privacy regulations (GDPR, CAN-SPAM, CASL) and how they shape data architecture and campaign execution
Experience with CDP or data lake integrations feeding CRM activation layers
Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements
Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation
Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance.

Benefits

Comp & perks

Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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Hard Skills & Tools

Salesforce Marketing CloudJourney BuilderAutomation StudioAMPscriptSSJSREST APISOAP APISQLdata extension schemasemail deliverability

Soft Skills

analytical skillscross-functional communicationorganizational skillsattention to detail

Certifications

Salesforce Marketing Cloud Email SpecialistSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud Consultant