Product Introduction Lead – Content and Marketing Communications

HP France

Marketing Communications Lead overseeing global NPI strategy and executing marketing content for HP Consumer Print Solutions. Collaborating with multiple stakeholders to ensure impactful messaging and campaigns to drive business growth.

Posted 6/10/2026full-timeSpring • Texas • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact

Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.
Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.

Requirements

What you’ll need

BA in Marketing or related field, MBA or similar preferred.
5-10 years of proven experience in product marketing, ideally with experience in B2C Communications.
Demonstrated success in leading NPI communications, launches, and global marketing content frameworks.
Strong ability to translate strategy and positioning into compelling, executable Marcom assets.
Experience working with external creative agencies and managing complex production timelines.
Flexibility and the ability to pivot when changes occur rapidly.
Ability to interface effectively with executive management.
Natural curiosity with a passion for translating value propositions into creative content.
Self-starter mentality and attention to detail with the ability to manage complexity and urgency.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

NPI marketing communicationsproduct marketingB2C communicationsMarcom frameworksmarketing content developmentGTM directioncampaign managementbudget managementstakeholder communicationcreative content production

Soft Skills

leadershipcommunicationflexibilityattention to detailself-starter mentalitynatural curiosityability to manage complexityability to interface with executive managementorganizational skillscollaboration

Certifications

BA in MarketingMBA