Senior Marketing Strategy Manager – Consumer Print Worldwide

HP France

Lead worldwide marketing strategy for consumer and small business print markets, orchestrating integrated marketing plans and innovation roadmaps for diverse audiences. Inspire a team of senior marketers to deliver impactful results.

Posted 5/20/2026full-timeVancouver • Washington • 🇺🇸 United StatesSenior💰 $147,050 - $230,850 per yearWebsite

About the role

Key responsibilities & impact

Lead worldwide marketing strategy across consumers and small businesses
Own the partnership with BU partners on the 3–5 year innovation roadmap
Define audience-specific and shared brand platforms
Lead the annual integrated marketing plan
Drive go-to-market strategy for new product introductions and new service introductions
Inspire a team of senior marketers across diverse markets, channels, and audiences
Build and maintain relationships with key industry analyst houses
Monitor macro-trends and translate them into actionable business foresight
Develop lifecycle marketing strategies in partnership with CRM and data teams
Define the role of services and solutions in the broader print journey for each audience
Manage and present the annual plan to senior stakeholders and regional marketing leaders
Define the marketing KPI framework for Consumer & SMB Print

Requirements

What you’ll need

10+ years of progressive marketing experience
At least 5 years in a senior strategy or brand leadership role
Significant experience in a consumer goods marketing environment
Mastery of brand strategy tools
Category management knowledge
Proven experience marketing to small and medium-sized businesses
Proven track record developing and executing global, integrated go-to-market marketing strategies
Experience carrying dual consumer and SMB marketing accountability
Experience in a business undergoing a hardware-to-services or product-to-platform transition
Experience working in or with global organizations with significant regional diversity
Excellent communication and storytelling skills
Strong influencing and consensus-building skills
Experience managing and developing high-performing teams in a matrixed, international organization.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategybrand strategygo-to-market strategylifecycle marketingcategory managementKPI frameworkconsumer goods marketingglobal marketing strategiesintegrated marketing planproduct-to-platform transition

Soft Skills

communication skillsstorytelling skillsinfluencing skillsconsensus-building skillsteam managementleadershiprelationship buildingstrategic thinkingcross-functional collaborationanalytical skills