Product Introduction Lead – Content and Marketing Communications

HP France

NPI Content and Marketing Communications Lead translating product positioning into impactful marketing content. Collaborating with cross-functional teams for HP Consumer Print Solutions worldwide marketing strategy.

Posted 5/20/2026full-timeVancouver • Texas, Washington • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact

Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.
Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.

Requirements

What you’ll need

BA in Marketing or related field, MBA or similar preferred.
5-10 years of proven experience in product marketing, ideally with experience in B2C Communications.
Demonstrated success in leading NPI communications, launches, and global marketing content frameworks.
Strong ability to translate strategy and positioning into compelling, executable Marcom assets.
Experience working with external creative agencies and managing complex production timelines.
Flexibility and the ability to pivot when changes occur rapidly.
Ability to interface effectively with executive management.
Natural curiosity with a passion for translating value propositions into creative content.
Self-starter mentality and attention to detail with the ability to manage complexity and urgency.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

NPI marketing communicationsproduct positioningGTM directionMarcom frameworksNPI playbooksmarketing contentB2C communicationsexecutive managementcreative content

Soft Skills

stakeholder communicationagency communicationflexibilityself-starter mentalityattention to detailability to manage complexityability to manage urgencynatural curiosity

Certifications

BA in MarketingMBA