Worldwide Print Marketing Strategic Initiatives Lead – Consumer Segment

HP France

Marketing lead developing marketing plans and strategies in collaboration with global marketing functions. Managing competitive analysis and third-party relationships within HP's consumer segment.

Posted 5/15/2026full-timeSpring • Texas, Washington • 🇺🇸 United StatesSenior💰 $105,050 - $161,800 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develops marketing plans in partnership with global marketing function and go-to-market marketing functions.
Drives alignment of marketing plan with business priorities, goals, and strategic framework by business units and category.
Defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors.
Participates in the development and execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities.
Monitors and executes budget adjustments in alignment with go-to-market changes and category priorities.
Partners with global marketing function, commercial functions, and go-to-market functions to develop end-to-end toolkits and initiatives that can be utilized across various go-to-markets.
Leads maintenance of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
Maintains and develops third-party relationships aimed at enhancing offerings throughout the product, service, and solutions lifecycle for specific segments or industries.
Applies advanced subject matter knowledge, leads and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Requirements

What you’ll need

Min. Bachelor’s degree in Marketing and/or Business & Management, Data Science or eCommerce or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 5 years of work experience, preferably in marketing, sales, or a related field.
Typically has 2 years of work experience within HP.
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AnalyticsBusiness DevelopmentData AnalysisDemand GenerationDigital MarketingGo-to-Market StrategyKey Performance IndicatorsMarket ResearchMarketing ManagementProject Management

Soft Skills

LeadershipMentoringRelationship BuildingCommunicationStrategic Thinking

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business & ManagementBachelor’s degree in Data ScienceBachelor’s degree in eCommerce