Product Marketing Manager – BPS, Commercial PCs

HP France

Product Marketing Manager focusing on Commercial Desktops and Cloud Clients. Developing strategic marketing plans and managing multiple project deliverables.

Posted 5/9/2026full-timeSpring • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $105,050 - $161,800 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and deliver end-to-end strategic marketing plans across the lifecycle of the Commercial Desktops and Cloud Clients portfolio.
Manage multiple NPIs and project manage deliverables.
Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs (Key Performance Indicators) for regular reports that will be applied across the BPS portfolio.
Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs (Key Selling Point).
Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
Basic use of AI tools (like Copilot and DeepSights) to create more efficient workstream, bring innovative ideas to the table, and help review ideas/strategies/briefs, etc.
Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
Identify gaps and opportunities to streamline the process for current BPS.
Take the initiative to problem solve when conflicting needs arise, asks and rationale, and navigate with calm, discipline and a sense of what is right for HP.
Manage budget, costs and project timelines.

Requirements

What you’ll need

6+ years of experience in Product Marketing and Brand Marketing
4+ years in B2B related work
Proven ability to articulate and communicate vision and narratives.
Demonstrated competence at leading and inspiring cross-functional teams to action.
Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
Skilled in identifying market opportunities and articulate competitive differentiators.
MBA or equivalent experience preferred.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingbrand marketingcustomer messagingproduct positioningmarket analysisdata synthesisbusiness case developmentproject managementbudget managementKPI establishment

Soft Skills

communicationleadershipcross-functional collaborationproblem solvinginitiativebusiness acumencustomer advocacystrategic thinkingcreativitydiscipline

Certifications

MBA