Business Personal Systems Product Marketing Messaging Specialist

HP France

Content Marketing Specialist analyzing and improving digital content quality at HP with 7-10 years experience required.

Posted 5/1/2026full-timeSpring • Texas, Washington • 🇺🇸 United StatesSeniorLead💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact

Analyzes the use of digital content and design and takes steps as necessary and affordable to improve content quality, including architecture, messaging, and design.
Applies advanced subject matter expertise to gather and use insights, data, persona, and customer journey to audit existing content and fill gaps.
Exercises independent judgment to negotiate, manage and implement syndicated content deals with second party and key industry organizations.
Conducts A/B tests, focus groups surveys etc. and experiments to optimize content elements, such as headlines, visuals, for better conversion rates.
Monitors content marketing trends and emerging technologies to keep the company's content strategy fresh and innovative.
Develops KPI analysis to assess content performance measurement framework.
Manages design and execution of initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
Ensures that all content complies with legal and regulatory requirements, such as copyright and privacy laws.
Develops and builds productive internal-external working relationships and participates in providing mentorship and guidance to lower-level employees.

Requirements

What you’ll need

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in persona, customer journey and editorial content development, or a related field.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content analysisA/B testingKPI analysiscontent optimizationdata analysiscustomer journey mappingcontent architecturecontent auditingvisual designcontent strategy

Soft Skills

independent judgmentnegotiationrelationship buildingmentorshipguidancecommunicationcollaborationleadershipproblem-solvingcreativity

Certifications

Bachelor's DegreeGraduate Degree