Senior Marketing Planning Strategist
HP France
full-time
Posted on:
Location Type: Office
Location: Spring • Texas • Washington • United States
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Salary
💰 $130,350 - $200,750 per year
Job Level
About the role
- Serve as primary Marketing counterpart to the North American Category teams to develop 4P plans that showcase how Promotional efforts can drive business results.
- Partner with Worldwide Marketing to incorporate input into Market-level plans, and/or drive perspective on how those plans could better reflect Market priorities.
- Develop in-market strategies that set meaningful and impactful business targets for Marketing and then ensure we have the proper instrumentation to track performance.
- Lead the extended Promotional team, e.g., Communications and OMNI, to develop holistic “One Plans,” reflecting how all strategies are coordinated to enable executional excellence.
- Collaborate with the Activation teams to provide in-flight performance insights, adapt strategies as necessary, and deliver post-campaign summaries.
Requirements
- A four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent work experience.
- Typically, 7-10 years of job-related experience, with a preference for candidates with people management experience.
- Strong analytical skills, allowing you to dive deeply into topics like market size/share, audience segmentation, and marketing attribution.
- An ability to elevate the discussion, focusing on programs that will drive growth, while developing the narratives that advocate for the role of Marketing.
- The ability to navigate ambiguity, solve complex problems, and lead change.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategyaudience segmentationmarketing attributionperformance trackingbusiness analysispromotional planningdata analysiscampaign managementmarket analysisstrategic planning
Soft Skills
analytical skillsproblem-solvingleadershipcommunicationcollaborationadaptabilitynarrative developmentstrategic thinkingchange managementdecision-making