HP France

Market CRM Lead, APJ Region

HP France

full-time

Posted on:

Location Type: Office

Location: Kuala Lumpur • Malaysia

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Own customer base growth, engagement, retention, and value for designated market(s) within APJ.
  • Lead end‑to‑end management of the Email channel — including planning, development, execution, optimization, and performance.
  • Analyse Channel and Customer performance to optimize campaigns and journeys, embedding insights into market decision‑making.
  • Champion Cross‑channel integration to deliver cohesive, high‑impact customer experiences.
  • Partner with central and local teams to connect business priorities with data‑driven Customer opportunities.
  • Be the custodian of Customer economics and KPIs, cultivating a Customer‑first culture.
  • Drive AI‑enabled tools and process improvements to enhance personalization, automate workflows, and elevate CRM efficiency and performance.
  • Contribute to global CRM initiatives through project ownership, pilots, and capability development.

Requirements

  • 7+ years of CRM or customer engagement experience, ideally within digitally led consumer brands.
  • A CRM Expert, with Proven ability to drive customer value through lifecycle programs, segmentation, and personalized contact strategies.
  • Hands‑on expertise managing and optimizing email channel operations — from planning and development to execution, automation, and performance improvement.
  • Strong partnership and influencing skills, with a track record of collaborating effectively across cross‑functional teams.
  • Understanding of CRM Measurement principles, with experience working with data analytics on customer behavior analysis, campaign measurement and reporting.
  • Clarity on customer data architecture, integration, feeds and automation to enable CRM experiences.
  • Proficiency with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud; comfort reviewing creative, journeys, and basic HTML is a plus
  • Experience applying or adopting AI‑enabled tools to streamline CRM processes, elevate personalization, or improve channel performance.
Benefits
  • Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
  • Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMcustomer engagementemail channel managementcampaign optimizationdata analyticscustomer behavior analysisCRM measurementcustomer data architectureautomationpersonalization
Soft Skills
partnership skillsinfluencing skillscollaborationcustomer-first cultureproject ownershipcross-functional teamwork