Marketing Manager
HP France
full-time
Posted on:
Location Type: Office
Location: Sant Cugat del Valles • Spain
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About the role
- Design and own a full-funnel orchestrated campaign for a specific segment/initiative
- Lead the implementation of Demand Generation, Nurturing, and ABM tactics in the region
- Define the necessary scope and implementation plan based on business goals
- Understand buyer’s journey and leverage customer insights to define touchpoints
- Collaborate and coordinate internal and external campaign stakeholders
- Assess the performance and return on the campaign's marketing investment (ROMI)
- Full budget responsibility for the campaign
- Stay on the cutting edge of marketing best practices
Requirements
- Degree in Marketing or related field
- +5 years marketing experience
- B2B segment experience desired
- Experience in the Industrial Print market highly desired
- Knowledge of digital, social, and content marketing
- Event Management experience
- Strong project management skills
- Written and oral communications skills, including negotiating, presenting, and influencing
- Ability to interface effectively with all levels of management and functional disciplines
- Pragmatic approach to managing crises
- Passionate, driven, dependable and transformational
- Flexibility to travel domestically and globally – approximately 20%
Benefits
- Equal Opportunity Employer (EEO)
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Demand GenerationNurturingABM tacticsDigital marketingSocial marketingContent marketingEvent ManagementProject managementPerformance assessmentBudget management
Soft Skills
Written communicationOral communicationNegotiatingPresentingInfluencingCrisis managementCollaborationCoordinationDependabilityTransformational leadership
Certifications
Degree in Marketing