HP France

Creative Strategy Lead – Performance Marketing

HP France

full-time

Posted on:

Location Type: Office

Location: Spring • California, Texas • 🇺🇸 United States

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Salary

💰 $130,350 - $200,750 per year

Job Level

Senior

About the role

  • Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.
  • Manage the creation of all campaign materials, ensuring they align with marketing objectives and brand guidelines.
  • Oversee the campaign budget, ensuring funds are allocated effectively.
  • Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration.
  • Collaborate closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.
  • Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.
  • Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

Requirements

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • Master's degree is a nice to have.
  • 8+ years of proven experience in Marketing Communications, performance marketing and creative campaign development, ideally within technology or consumer software.
  • Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.
  • Excellent written and verbal communication, including crafting compelling briefs and presentations.
  • Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
  • Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.
  • Preferred Qualifications: Experience in marketing consumer mobile applications and/or SaaS products.
  • Familiarity with the printer, PC, or consumer services.
  • Experience in digital performance marketing content creation and management.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing communicationsperformance marketingcreative campaign developmentdigital performance marketingcontent creationbudget managementmessaging frameworkcross-channel creativecampaign metrics reportingintegrated marketing campaigns
Soft skills
written communicationverbal communicationcross-functional collaborationinfluencing stakeholdersself-starter mentalityproject managementcreative brief developmentpresentation skillspartnership buildingadaptability
Certifications
Bachelor's degree in marketingBachelor's degree in Business AdministrationMaster's degree (preferred)