Hoxhunt

Director of Demand Generation

Hoxhunt

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $190,000 - $210,000 per year

Job Level

Lead

About the role

  • Act as the strategic owner of demand generation for the US, translating GTM priorities into high-performing, revenue-focused demand programs.
  • Evolve US messaging across the website, landing pages, paid campaigns, and sales collateral to resonate with US B2B buyers.
  • Partner with Global Growth Marketing to plan and optimize US paid demand campaigns (LinkedIn, Google Search, retargeting, content syndication); own targeting, segmentation, and messaging.
  • Enable SDRs and Sales with relevant campaign context, assets, plays, templates, and messaging to improve conversion and pipeline quality.
  • Plan and deliver light field marketing programs in the US: regional events, partner activations, executive sessions, and webinars as needed.
  • Own pipeline reporting for the US region, including funnel conversion, pipeline creation, pipeline velocity, and campaign influence.
  • Collaborate closely with designers and content marketers to brief and adapt assets—without personally owning heavy content production.
  • Continuously test, measure, and iterate to improve cost per meeting/demo, pipeline created, win-rate influence, and ROI.
  • Represent the US customer and buyer perspective internally, sharing insights to influence messaging, positioning, and GTM strategy.

Requirements

  • 8+ years in B2B SaaS marketing, with hands-on experience in demand generation, growth marketing, or regional marketing in the US.
  • Experience leading and developing a North America demand generation team, setting strategy, prioritization, and performance standards while partnering closely with Sales, SDR , and Marketing leadership to drive pipeline outcomes.
  • Proven experience owning pipeline creation in partnership with Sales teams.
  • Strong familiarity with LinkedIn Ads, Google Ads, and similar paid demand channels.
  • Experience running integrated demand programs across paid, content, outbound, and field motions.
  • Solid understanding of ABM principles (1:1, 1:few, 1:many).
  • Comfortable working in martech and data tools such as HubSpot, Dreamdata, and similar platforms.
  • Analytical and outcome-driven: confident with funnel metrics, pipeline reporting, and optimization.
  • Experience running smaller field or regional events and webinars.
  • Ability to create light enablement materials (email templates, one-pagers, micro-assets).
Benefits
  • medical, dental, and vision coverage (with a portion of premiums covered by the company)
  • life insurance
  • PTO
  • 11 paid holidays plus 2 floating holidays
  • wellness benefits
  • paid parental leave
  • 401(k) match
  • more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingpipeline creationABM principlescampaign optimizationfunnel metricsconversion improvementevent planningcontent syndicationsegmentation
Soft Skills
strategic ownershipcollaborationanalytical thinkingoutcome-drivencommunicationleadershipprioritizationadaptabilityinfluencingteam development