Marketing Data & Analytics Specialist – Contract
Thunkable
Tableau
Director, Integrated Marketing
Houzz
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $185,000 - $215,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Own and drive the integrated marketing communications strategy for Houzz Pro, ensuring alignment to business priorities and revenue goals.
- Lead and shift the industry narrative around technology in the construction and design sector and the power of AI and technology to help businesses in our industry simplify operations and scale successfully.
- Lead planning and execution of integrated marketing initiatives that drive awareness, consideration, conversion, usage and brand love across paid, owned, and earned channels, ensuring consistent messaging and brand alignment.
- Oversee creative development and content strategy, including launches, hero campaigns, thought leadership, web,
- Drive alignment across marketing and sales.
- Use data and analytics to measure marketing and campaign performance, optimize in real time, and inform future planning.
Requirements
- At least 10+ years of experience product marketing, integrated marketing, or brand strategy.
- 4+ years experience marketing SaaS software, cloud services, or other relevant technology.
- Experience building and executing large-scale integrated marketing campaigns that drive business results.
- Experience working successfully cross-functionally.
- Experience with business to business (B2B) buyer journeys
- Bachelor’s Degree in a related field (business/marketing).
- Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns.
- Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
- Experience in campaign performance measurement and optimization.
- Excellent communication, presentation skills, and executive presence.
Benefits
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketing communicationsproduct marketingbrand strategySaaS marketingcloud services marketingcampaign performance measurementdata analyticscontent strategycreative developmentB2B buyer journeys
Soft skills
leadershipcross-functional collaborationstorytellingcommunication skillspresentation skillsexecutive presencestrategic thinkingoptimizationnarrative craftingalignment
Certifications
Bachelor’s Degree in businessBachelor’s Degree in marketing
