Houseful

Head of Demand Generation

Houseful

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

Tech Stack

SQL

About the role

  • Pipeline Strategy & Execution: Own and hit pipeline targets from MQL through to SQL and revenue contribution.
  • The Conversion Engine: Diagnose "leaks" in the funnel and improve conversion rates across the journey, specifically focusing on session-to-MQL and MQL-to-SQL handoffs.
  • Budget & ROI: Full ownership of the demand generation budget. You’ll make the calls on where to invest, pull back, or reallocate based on CPMQL, CAC, and pipeline output.
  • Website & CRO: Treat the Alto website as a conversion tool, not a brochure. You will manage our web agency to drive website development, GA4 governance, and structured experimentation.
  • Sales Alignment: Build genuine feedback loops with sales leadership to align on lead quality, SLAs, and pipeline acceleration.

Requirements

  • A Systems Thinker: You don't just "run ads." You understand how brand, content, and paid channels work as one integrated system.
  • Commercially Accountable: You have personally owned pipeline targets and a demand gen budget, making reallocation decisions based on data, not habit.
  • Conversion Obsessed: You have a track record of fixing broken or underperforming funnels in complex B2B journeys.
  • Tech-Fluent: You are a power user of HubSpot, Salesforce, and GA4 (all required). You bring strong working knowledge of website development, CMS platforms, and digital best practices—comfortable enough to navigate backend conversations without needing to be hands-on technical.
  • Hands-on Leader: You are comfortable being close to the CMO and CRO, managing a direct report, and holding external agencies to a high standard of accountability.
  • Segment-Minded: You know how to build different journeys for different ICPs rather than forcing everyone through a "one-size-fits-all" funnel.
Benefits
  • - 25 days annual leave + extra days for years of service
  • - Day off for volunteering & Digital detox day
  • - Festive Closure - business closed for period between Christmas and New Year
  • - Cycle to work and electric car schemes
  • - Free Calm App membership
  • - Enhanced Parental leave
  • - Fertility Treatment Financial Support
  • - Group Income Protection and private medical insurance
  • - Gym on-site in London
  • - 7.5% pension contribution by the company
  • - Discretionary annual bonus up to 10% of base salary
  • - Talent referral bonus up to £5K
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline strategyconversion rate optimizationdemand generationbudget managementdata analysiswebsite developmentdigital marketingfunnel optimizationlead quality assessmentcustomer acquisition cost
Soft Skills
systems thinkingcommercial accountabilityleadershipcollaborationfeedback managementstrategic decision-makingproblem-solvingadaptabilitycommunicationcreativity