Director, Brand Marketing

Hourglass Cosmetics

Director of North America Brand Marketing leading brand strategy for vegan luxury cosmetics. Driving commercial performance and cross-functional collaboration for product launches.

Posted 5/14/2026full-timeWest Hollywood • California • 🇺🇸 United StatesLead💰 $135,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end activations in North America for ongoing projects and Complexion, Gifting, and Holiday categories.
Define priorities, category roadmaps, and growth drivers across product and channel to achieve annual brand goals.
Develop and manage the North America marketing calendar, ensuring alignment to strategic objectives and key commercial moments.
Translate global strategy into market-relevant plans that reflect North America consumer and retail dynamics.
Drive end-to-end go-to-market for launches, including defining objectives, hero focus, and success metrics.
Ensure consistent and elevated luxury brand expression across all consumer touchpoints.
Partner cross-functionally with Global Marketing, Creative, Trade Marketing, Sales, PR/Communications, DTC, Visual Merchandising, and Events to align and execute integrated plans.
Provide clear strategic direction to channel teams, enabling tailored activations that align to overall brand and business goals.
Monitor and drive category performance, including sales, SKU productivity, and brand health metrics.
Identify opportunities to strengthen category performance and evolve strategies based on insights and results.

Requirements

What you’ll need

Minimum 8 years of experience in brand marketing, preferably within prestige or luxury beauty.
Strong strategic thinking with the ability to translate insights into actionable plans.
Proven experience leading cross-functional teams and driving integrated marketing initiatives.
Deep understanding of North America market dynamics, including retail and consumer behavior.
Ability to execute with excellence while managing complex launch pipelines and marketing calendars.
Strong communication and leadership skills, with the ability to influence across functions.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Must be able to work from Corporate Office at least 60% of the time.

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
life insurance
accident insurance
critical illness insurance
disability insurance
retirement savings plans and company match
paid family leave
education-related programs
paid holidays
discretionary vacation time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingstrategic planninggo-to-market strategycategory managementmarketing calendar managementperformance monitoringSKU productivity analysisluxury brand managementconsumer insights translationintegrated marketing initiatives

Soft Skills

strategic thinkingleadershipcommunicationcross-functional collaborationorganizational skillsinfluencingmulti-priority managementexecution excellenceadaptabilityinsight-driven decision making