Marketing

• Partner closely with the wider marketing teams to develop and execute clear and compelling integrated marketing plans to drive brand awareness, incremental sales growth, and positive brand attributes.
• Build and present strong briefs to global and key business partners as well as cascading to teams.
• Collaborate across multiple projects, partnering with agencies and in-house teams to drive stand out regional marketing activity.
• Identify and maintain relationships with local influencer talent to grow a strong social community for the brand.
• Organize and execute luxury brand events & experiences integrating Hourglass products and services.
• Cultivate relationships with local fashion, art & design and travel communities to infuse Hourglass into the Australian culture based on approved Global partners.
• Partner with Open Sell and DTC teams to amplify the Hourglass message.
• Lead product launches in the market, working closely with local agencies to execute successfully.
• Within Open Sell manage the sampling, secondary exposures, and marketing calendar.
• Champion the regional consumer, help build and execute integrated 360 regional marketing plans on an annual and seasonal basis, that align with the global marketing strategy, trade, brand / business objectives, and product calendar.
• Drive strategic & tactical regional planning and execution, budget allocation and management of larger scale special projects.
• Management of cross functional projects in partnership with marketing peers and support across the wider department function when required.
• Regularly align on marketing goals, product launches, and promotional activities, to ensure a fully comprehensive and strategic brand calendar, that delivers maximum impact.
• Conduct regular market analysis to understand consumer trends, competitive landscape, and retailer performance.
• Support all Australia marketing activities, as needed – establishing effective relationships, ensuring brand is top of mind and delivering all necessary content and activities to support goals.
• Bring a strong creative POV to global stories and craft compelling regional narratives.
• Provide regular KPI updates and recaps from local marketing initiatives, sharing successes and opportunities for improvement.

Senior Marketing Manager

Marketing & Communication Intern

Junior Media Buyer

Marketing Manager

Marketing Science Analyst

Founding Marketer