Digital Marketing Specialist

Hotelplan UK

Digital Marketing Specialist focusing on performance marketing and analytics for the North American audience. Driving traffic and conversions through strategic SEO, GEO, and PPC initiatives.

Posted 5/9/2026full-timeToronto • 🇨🇦 CanadaJunior💰 CA$80,000 per yearWebsite

About the role

Key responsibilities & impact

Drive online visibility, traffic, and conversions across the USA and Canada
Lead execution and optimization of campaigns
Collaborate with copywriters to shape content opportunities
Test and optimize ad creative and targeting strategies
Own and refine tracking implementation through Google Tag Manager

Requirements

What you’ll need

Experience in performance marketing and analytics
Hands-on experience managing and optimizing PPC campaigns
Strong analytical mindset
Knowledge of SEO and content strategy
Familiar with US and Canadian consumer markets

Benefits

Comp & perks

flexible working patterns
bonuses
strong focus on work-life balance
professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketinganalyticsPPC campaignsSEOcontent strategyGoogle Tag Manager

Soft Skills

analytical mindsetcollaboration