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Senior Marketing Operations Specialist
Hotel EngineSenior Marketing Operations Specialist optimizing campaigns, marketing technology, and data workflows for Engine’s corporate travel and spend platform. Supporting pipeline growth through automation, analytics, and cross-functional revenue operations.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations and automation, with advanced proficiency in Liquid coding for email content and hands-on experience with Salesforce and Customer.io. Capable of managing end-to-end projects in a lite-agile environment while ensuring data quality and campaign performance.
Highest-signal resume keywords
Marketing OperationsLiquid CodingSalesforce ProficiencyCustomer.io ExperienceData Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTML Email CodingMarketing TechnologyCampaign AnalysisData ManagementLead Capture WorkflowsAutomation WorkflowsExcel ProficiencyGoogle Sheets ProficiencyAttribution ProcessesProject Management
Soft Skills
Detail-OrientedAnalyticalOrganizedInitiativeCommunication Skills
Tools & Technologies
Customer.ioSalesforceClayCargoTray.ioZapierCursorAI/LLM ToolsClaudeChatGPT
Industry Keywords
B2B SaaSDigital Marketing OperationsRevenue OperationsEvent OperationsSales Engagement Platforms
About the role
Key responsibilities & impact- Set up, test, and deploy email, webinar, and event campaigns using Customer.io
- Build and code emails using HTML and Liquid
- Maintain accurate and clean marketing data in Salesforce and Customer.io
- Manage lead capture, enrichment workflows, and routing using Clay and Cargo
- Administer, optimize, and troubleshoot Customer.io, Salesforce, Clay, Cargo, and Tray.io
- Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management
- Document and streamline campaign operations, lead management, and attribution processes
- Build, manage, and optimize Tray.io automation workflows for PLG and sales-led motions
- Partner with growth, sales, and revenue operations on campaign execution, pipeline quality, and program impact
- Execute campaign setup, QA, and launches accurately and on time
- Identify data quality and process issues and propose solutions
- Own projects from scoping through delivery with minimal oversight
Requirements
What you’ll need- 3–5 years of experience in marketing operations, revenue operations, or a related field
- Bachelor’s degree in marketing, business, analytics, or a related field, or relevant internship/work experience
- Experience in marketing technology, data analytics, and digital marketing operations
- Advanced proficiency in Liquid code for dynamic email content and scalable, reusable email modules
- Hands-on experience with Salesforce and Customer.io or similar marketing automation platforms
- Proficiency in Excel or Google Sheets
- Detail-oriented, analytical, and organized, with ability to take initiative and drive results independently
- Ability to own projects end to end with minimal oversight in a lite-agile environment
- Excellent verbal and written communication skills and ability to collaborate with technical and non-technical resources
- Preferred: 4+ years using marketing automation and CRMs
- Preferred: Experience in B2B SaaS or technology industry
- Preferred: Experience with blended sales-led/PLG models, event operations, sales engagement platforms, Tray.io, Zapier, Cursor, or AI/LLM tools such as Claude, ChatGPT, and Gemini
Benefits
Comp & perks- Competitive base pay tied to role and experience
- Opportunities for bonuses, commissions, and equity
- Benefits package; full list referenced at engine.com/culture
- Fully remote work environment
- Resources and support needed to succeed
- Perks and benefits may vary based on employment type and location