Principal Creative

Hotel Engine

Principal Creative leading integrated brand campaigns and creative direction at Engine. Activating the Engine brand across its highest-impact moments with strong strategic clarity.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesLead💰 $173,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Creative Direction and Integrated Marketing, with a strong ability to develop and execute Brand and Campaign Platforms across various channels. Proven skills in leading multi-disciplinary teams, driving complex creative initiatives, and presenting concepts to senior stakeholders.

Highest-signal resume keywords

Creative DirectionIntegrated MarketingBrand Campaign DevelopmentProject LeadershipConceptual Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentCampaign PlatformsDigital ExperiencesGrowth CampaignsCreative Strategy

Soft Skills

Decisive LeadershipEffective CommunicationCollaborationFeedback ProvisionOrganizational Skills

Industry Keywords

Integrated CampaignsCreative ProcessStakeholder PresentationStrategic InsightMulti-Disciplinary Teams

About the role

Key responsibilities & impact

Lead the development of brand and campaign platforms — translating strategy into big, extensible ideas that scale across channels and contexts.
Activate the Engine brand across a wide range of initiatives including integrated campaigns, digital experiences, growth campaigns, product launches, and brand moments.
Own projects from brief through delivery — setting creative direction, driving decisions, and maintaining a high creative bar at every stage.
Partner closely with Brand Strategy to ensure creative work is grounded in sharp insight, clear positioning, and strategic intent.
Lead and inspire multi-disciplinary creative teams and agency partners, providing clear direction and meaningful feedback throughout the creative process.
Oversee smaller, highly creative projects with the same ambition and craft as large-scale campaigns, no project is too small to be exceptional.
Present creative concepts and campaign platforms to senior stakeholders and executive leadership with clarity and conviction.
Identify opportunities to extend and evolve the Engine brand into new channels, formats, and moments.

Requirements

What you’ll need

12+ years of experience in creative direction or integrated marketing, with a portfolio that demonstrates strong conceptual thinking across brand campaigns, digital experiences, and growth creative.
Proven track record of developing brand and campaign platforms from brief through launch, at an exceptionally high creative bar.
Strong project lead, you are organized, decisive, and able to drive complex creative initiatives forward without losing creative momentum.
Deep partnership instincts, you know how to work closely with strategists, designers, copywriters, and producers to get to the best possible work.
Equally comfortable leading large-scale integrated campaigns and highly focused, craft-driven creative projects.
Highly conceptual with a sharp eye for how ideas extend and behave across touchpoints, channels, and formats.
Confident communicator and presenter who can advocate for creative decisions at the executive level.
Comfortable operating in a fast-moving environment where strategic clarity and creative ambition have to coexist.

Benefits

Comp & perks

Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Check out our full list at engine.com/culture.