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Senior Marketing Operations Specialist
Hotel Engine. Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io).
About the role
Key responsibilities & impact- Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io).
- Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
- Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
- Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
- Document and help streamline processes for campaign operations, lead management, and attribution.
- Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
- Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.
Requirements
What you’ll need- 3–5 years of experience in marketing operations, revenue operations, or a related field.
- Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
- Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
- Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
- Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
- Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
- Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
- Excellent verbal and written communication skills, collaboration between technical and non-technical resources.
Benefits
Comp & perks- Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Check out our full list at engine.com/culture.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationdata analyticsdigital marketing operationsLiquid codeemail content developmentcampaign performance reportingworkflow automationlead managementdata enrichmentattribution
Soft Skills
detail-orientedanalyticalorganizedinitiativedrive resultsproject ownershipcollaborationcommunication