Senior Principal, Growth & AI Systems

Hotel Engine

. Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $142,400 - $197,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients.
Implement and own our attribution infrastructure in partnership with our Analytics and Product teams to ensure proper measurement is feeding how we report impact
Drive measurable improvements in Google Optimization Score and Meta EMQ score by feeding platforms the full conversion funnel, not just platform-reported events
Partner with the analytics team to define which events and audiences flow into our media platforms and in what format
Audit existing AI experiments across the Performance Marketing team; consolidate, kill what isn't working, and build a maintained skill library to supercharge our team
Build and document repeatable AI workflows for audience segmentation, creative brief generation, channel optimization, performance reporting, and channel expansion
Evaluate, onboard, and own AI tools relevant to performance marketing including vendor relationships and team training
Maintain the team's AI system over time as models, tools, and channels evolve — this is not a "set it and forget it" role
Build the measurement and signal architecture for each new channels before launch – defining the "channel readiness checklist" that net-new channels must meet before spend begins
Own the unified performance dashboard that surfaces channel health, spend efficiency, and optimization signals to the team and leadership
Build automated alerts and anomaly detection so Performance Managers spend less time on reporting and more time on strategy
Partner across the Growth and Ops team on tooling overlap – you own AI and signal systems

Requirements

What you’ll need

7-10 years in marketing technology, performance marketing, or growth engineering
You've personally implemented or managed complex marketing systems, CAPI, or similar signal infrastructure
Comfortable working in APIs, no-code automation tools, and SQL at a functional level
You've used AI tools in a marketing context and understand how LLMs, automation, and data pipelines fit together
Experience working alongside or within a data/analytics team, you understand how to consume data infrastructure
Systems thinker who can see how a broken upstream field creates a cascade of bad downstream optimization decisions
Curious about AI and what can be built, you’re constantly evaluating tools on outcomes
You can translate between marketing language and technical language with equal fluency – comfortable in a room with the analytics team in the morning and a Performance Manager in the afternoon
Bias toward shipping things the team uses, not elegant systems nobody touches
You are NOT a marketing generalist who "also knows some AI tools" – technical depth on signal and attribution is non-negotiable
This is an IC role, not a management role – you build, you don't direct.

Benefits

Comp & perks

Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Benefits: Check out our full list atengine.com/culture.
Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing technologyperformance marketinggrowth engineeringCAPIAPIsno-code automationSQLAI toolsdata pipelinesattribution infrastructure

Soft Skills

systems thinkingcuriosity about AIcommunication between marketing and technical teamsbias toward practical solutionscollaborationproblem-solvinganalytical thinkingadaptabilityattention to detailstrategic thinking