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Stunt Marketing Lead
Hotel Engine. Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness.
About the role
Key responsibilities & impact- Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness.
- Rapidly ideate across formats, including physical installations, OOH stunts, digital-first activations, creator and influencer partnerships, and hybrid concepts.
- Own execution end-to-end: concept, scoping, production, launch, and post-activation measurement.
- Build and manage a bench of contractors and production partners to scale activations without scaling headcount.
- Identify and activate culturally timely moments where Engine can show up in unexpected, earned-first ways.
- Partner with brand, creative, and the broader performance team so stunts feed brand search volume, SOV, and CAC efficiency across paid channels.
- Work opportunistically with partnership and sponsorship deals as fuel for stunts, turning signed partnerships into cultural moments rather than just logo placements.
- Define measurement for every activation before it launches: what signal counts as a win, what counts as a flop, and what it means for the paid funnel.
- Manage activation budget and allocate across scrappy, repeatable stunts versus high-investment flagship moments.
Requirements
What you’ll need- 7–10 years in brand, experiential, stunt, or earned-first marketing with a portfolio of work that made people talk, not just impressions reports.
- Hands-on operator who can move from concept to launch without handing off to a twelve-person agency team.
- You've managed contractors, freelancers, or external production partners to scale the work.
- Culturally sharp. You know what's landing on social, in newsletters, in group chats, and you can translate that instinct into brand moments that earn attention.
- Creative velocity is your default setting. You generate more ideas than you execute, and you know how to pick the ones worth shipping.
- You think in earned attention and downstream commercial impact, not vanity impressions.
- Comfortable working in B2B categories that are traditionally 'boring' and making them interesting anyway.
- AI-fluent and systems-adaptive. You use modern tools to move faster on ideation, production, and measurement.
- Comfortable operating in ambiguity. You build structure where none exists and run without a full playbook.
- Direct communicator who can pitch a wild idea to an executive and still ship it next week.
Benefits
Comp & perks- Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Benefits: Check out our full list atengine.com/culture.
- Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingexperiential marketingstunt marketingearned-first marketingconcept developmentproduction managementactivation measurementbudget managementcreative ideationB2B marketing
Soft Skills
hands-on operatorculturally sharpcreative velocityearned attention thinkingcomfortable in ambiguitydirect communicationcollaborationstrategic thinkingproblem-solvingadaptability