Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub, including cross-sell journeys that introduce users to additional Engine products at the right moment.
Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement across the broader Engine platform.
Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously.
Cross-Functional Partnership: Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance. Own product outcome metrics jointly with Product.
Technical Execution: Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce.
Performance Analysis: Analyze cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).
Content & Messaging: Write compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective.
Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

Requirements

Lifecycle Expertise: 3+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
Data Proficiency: You must be able to dig into data yourself, not hand off asks to analysts. Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. The ability to quickly understand and operate across multiple datasets tied to different products is critical.
Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. You have strong opinions on what makes great customer communication and know how to use LLMs to create great, on-brand copy.
Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.
Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data.
Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

Benefits

Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Benefits: Check out our full list at http://engine.com/culture
Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle program developmentcustomer journey designdata analysisSQLA/B testingcopywritingaudience segmentationperformance metricsproduct adoptionretention metrics

Soft Skills

cross-functional partnershipcustomer empathyanalytical skillscommunicationinfluencingproblem-solvingcreativityattention to detailuser-centric designcollaboration