Affiliate Manager

• Partner with PMs before 10% concept lock to define the market landscape, customer insights, ICP/persona clarity, and the problem worth solving.
• Validate problem statements through research, interviews, competitive analysis, and data.
• Shape early thinking on positioning, value narrative, and where the new product or feature fits in the Engine ecosystem.
• Support PMs during the 10% Review to confirm problem validation, market fit assumptions, and early solution direction.
• Define what product-market fit looks like for the initiative.
• Establish early adoption and success metrics for Alpha, Beta, and GA or confirm if the work should skip phases.
• Build launch strategies rooted in customer need, competitive positioning, and product value.
• Decide with PM whether the release requires Alpha → Beta → GA sequencing or should go directly to market.
• Shape the narrative, audience targeting, messaging pillars, and differentiated value story.
• Lead launch reviews at 50% and/or vertical GTM checkpoints for alignment.
• Create crisp sales context, battle cards, and strategic messaging briefs for content teams.
• Work with Growth on acquisition, distribution, and activation plans.
• Provide Brand with narrative guardrails to guide creative.
• Keep everyone grounded in the “what and why” of the launch and the PMF definition.
• Track how the story lands with customers, sales, and the market.
• Evaluate adoption, sentiment, and business impact.
• Feed learnings back into Product for the next iteration and into Growth for optimization.

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