Brand Marketing Specialist

Hot Topic

Brand Marketing Specialist II managing marketing programs at Hot Topic. Ideating, executing, and recapping marketing strategies in pop culture.

Posted 5/1/2026full-timeCity of Industry • California • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $72,000 per yearWebsite

About the role

Key responsibilities & impact

Support the execution of brand marketing initiatives across various areas including marketing campaigns, merchandise launches, events, PR, signage and general store marketing, while taking ownership of assigned workstreams. **
Execute omni-channel marketing campaigns for various merchandise programs such as Music, DTR, license, and seasonal/trend launches and make day-to-day decisions regarding campaign execution, timelines, and cross functional coordination to ensure successful delivery. Partner with cross-functional teams to deliver campaigns aligned to established brand and business strategies. **
Partner with Merchant and PD teams on merchandise deliveries, line sheets and photo/marketing samples, ensuring timely and accurate execution of campaign deliverables.**
Contribute to the development of marketing plans and pitches through research, insights gathering, brainstorm sessions, and preparation of supporting materials (e.g., one sheets, signage, etc.).**
Develop campaign and creative briefs to outline merchandise and marketing programs and needs. Partner with appropriate stakeholders to accurately communicate marketing plans, set directives and execute, applying judgement to resolve issues, clarify requirements, and adjust deliverables as needed.**
Partner with Creative Services, Photo and Video teams to coordinate photo and video shoots as needed. Ensure Creative Director, traffic manager & graphic design team are aware of pertinent content/character details and information which will enhance the overall editorial images & campaign. **
Coordinate PR partnership activities, including outreach, talentlogisitcs, samples coordination, scheduling, budget tracking/payment to ensure smooth execution.**
Recap internal and external partner campaigns, consoloidating performance data and results from all pertinent internal functions to deliver clear summaries and insights, including identifying trends and making recommendations to improve future campaign performance. .**
Stay up to date with music, pop culture, fashion trends, industry and competitor news to support campaign execution and effectiveness. **
Conduct administrative services, such as write up and track PO requests, submission of invoices for payment, Workfront, signage requests, samples request, etc.**
Perform other job duties and support of Brand Marketing department as needed.

Requirements

What you’ll need

BA in Marketing, Business Administration, Communications or equivalent preferred.**
2 to 5 years prior marketing experience or equivalent.**
Knowledge of Microsoft Office and Windows-based computer applications.**
Interest in music, pop culture, and fashion.**
Solid written and verbal communication skills. Ability to convey marketing messages and information effectively and accurately.**
Ability to work in a team environment, interface with various departments and personalities.**
Resourceful. Strong problem solving skills and the ability to work in a quick, fast paced environment.**
Ability to follow-through on assignments with minimal supervision.**
Time management and multi-tasking skills. Strong ability to multi-task and seamlessly move from project to project.**
Detail oriented and organized.**
Ability to think creatively and help contribute to marketing campaigns and event strategies. **
Willingness to learn. Inquisitiveness and open mind regarding music, fashion and pop culture.**
Meets deadlines, prioritizes appropriately, copes well with change, and maintains composure under pressure.**
Regularly required to sit, stand, bend and lift/move up to 10 pounds. May lift/move up to 50 pounds occasionally.**
Regular travel is not expected though travel for events, conventions, activations and project rollouts will be required.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Hot Topic Website LinkedIn All Job Openings 5001 - 10000 employees Founded 1989 🛒 Retail 🛍️ eCommerce 👗 Fashion Retail
eCommerce
Fashion Hot Topic is a retailer known for offering a wide variety of pop culture-themed apparel, accessories, and collectibles. Founded in 1989, the company specializes in alternative fashion and merchandise related to music, movies, TV shows, and other beloved franchises. With over 630 store locations across the U. S. and Canada, Hot Topic serves as a hub for fans of comics, bands, anime, and more, offering everything from graphic tees and Funko Pops! to band shirts and cosplay accessories. Its online and physical stores are a go-to destination for those passionate about pop culture and fan merchandise. Brand Marketing Specialist 🔥 1 hour ago 🏢🏡 City of Industry – Hybrid 💵 $60k - $72k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 💃 Brand Manager 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Support the execution of brand marketing initiatives across various areas including marketing campaigns, merchandise launches, events, PR, signage and general store marketing, while taking ownership of assigned workstreams. **
Execute omni-channel marketing campaigns for various merchandise programs such as Music, DTR, license, and seasonal/trend launches and make day-to-day decisions regarding campaign execution, timelines, and cross functional coordination to ensure successful delivery. Partner with cross-functional teams to deliver campaigns aligned to established brand and business strategies. **
Partner with Merchant and PD teams on merchandise deliveries, line sheets and photo/marketing samples, ensuring timely and accurate execution of campaign deliverables.**
Contribute to the development of marketing plans and pitches through research, insights gathering, brainstorm sessions, and preparation of supporting materials (e.g., one sheets, signage, etc.).**
Develop campaign and creative briefs to outline merchandise and marketing programs and needs. Partner with appropriate stakeholders to accurately communicate marketing plans, set directives and execute, applying judgement to resolve issues, clarify requirements, and adjust deliverables as needed.**
Partner with Creative Services, Photo and Video teams to coordinate photo and video shoots as needed. Ensure Creative Director, traffic manager & graphic design team are aware of pertinent content/character details and information which will enhance the overall editorial images & campaign. **
Coordinate PR partnership activities, including outreach, talentlogisitcs, samples coordination, scheduling, budget tracking/payment to ensure smooth execution.**
Recap internal and external partner campaigns, consoloidating performance data and results from all pertinent internal functions to deliver clear summaries and insights, including identifying trends and making recommendations to improve future campaign performance. .**
Stay up to date with music, pop culture, fashion trends, industry and competitor news to support campaign execution and effectiveness. **
Conduct administrative services, such as write up and track PO requests, submission of invoices for payment, Workfront, signage requests, samples request, etc.**
Perform other job duties and support of Brand Marketing department as needed. 🎯 Requirements
BA in Marketing, Business Administration, Communications or equivalent preferred.**
2 to 5 years prior marketing experience or equivalent.**
Knowledge of Microsoft Office and Windows-based computer applications.**
Interest in music, pop culture, and fashion.**
Solid written and verbal communication skills. Ability to convey marketing messages and information effectively and accurately.**
Ability to work in a team environment, interface with various departments and personalities.**
Resourceful. Strong problem solving skills and the ability to work in a quick, fast paced environment.**
Ability to follow-through on assignments with minimal supervision.**
Time management and multi-tasking skills. Strong ability to multi-task and seamlessly move from project to project.**
Detail oriented and organized.**
Ability to think creatively and help contribute to marketing campaigns and event strategies. **
Willingness to learn. Inquisitiveness and open mind regarding music, fashion and pop culture.**
Meets deadlines, prioritizes appropriately, copes well with change, and maintains composure under pressure.**
Regularly required to sit, stand, bend and lift/move up to 10 pounds. May lift/move up to 50 pounds occasionally.**
Regular travel is not expected though travel for events, conventions, activations and project rollouts will be required. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

marketing campaignsmerchandise launchesevent coordinationcampaign executionresearchinsights gatheringcreative briefsbudget trackingperformance data analysisMicrosoft Office

Soft Skills

written communicationverbal communicationteamworkproblem solvingtime managementmulti-taskingdetail orientedcreativityresourcefulnessadaptability

Certifications

BA in MarketingBA in Business AdministrationBA in Communications