Web Strategist

HostPapa

Web Strategist at HostPapa focusing on CloudBlue’s digital presence and web strategy for growth and lead generation. Leadership role in web redesign, SEO, and cross-functional collaboration for a global audience.

Posted 7/30/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web strategy and digital marketing, focusing on SEO, content strategy, and performance optimization. Proven ability to lead cross-functional teams and implement data-driven improvements to enhance user engagement and conversion rates.

Highest-signal resume keywords

Web Strategy DevelopmentSEO ExpertiseCRO and A/B TestingAnalytics Tools ProficiencyAI-Driven Solutions Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent StrategyCROA/B TestingUser Experience (UX)Web Performance OptimizationDigital MarketingLead GenerationConversion Funnel ManagementTechnical Website Management

Soft Skills

Analytical SkillsOrganizational SkillsStakeholder ManagementWritten CommunicationVerbal Communication

Tools & Technologies

Google AnalyticsSearch ConsoleHeatmapping ToolsContent Management Systems (CMS)AI Tools

Industry Keywords

Digital MarketingLead GenerationUser JourneysMarket-Specific ContentInternational Expansion

About the role

Key responsibilities & impact

Own and evolve the overall web strategy to drive lead generation, engagement, and growth
Lead the redesign and re-architecture of the website to clearly communicate brand and solutions
Drive acquisition through SEO, content strategy, and performance-focused digital initiatives
Optimize continuously through A/B testing, CRO, and UX improvements
Develop personalized digital experiences and content workflows aligned to user journeys
Partner cross-functionally with Product, Brand, Growth, CRM, IT, and Legal teams
Implement and scale SEO strategy including technical, on-page, and content
Explore and deploy AI-driven solutions for content, personalization, and discovery
Build and manage campaign landing pages and conversion funnels
Monitor performance and translate insights into actionable improvements
Oversee CMS, site performance, and technical health across devices
Ensure quality standards including metadata, accessibility, and mobile usability
Deliver localized, market-specific content strategies to drive international expansion
Support other tasks or projects as assigned to meet team and business needs

Requirements

What you’ll need

3–7+ years in web strategy, digital marketing, or growth-focused roles
Proven track record improving website performance across traffic, engagement, and conversion
Strong expertise in SEO including technical, on-page, and content strategy
Experience with CRO, A/B testing, and UX best practices
Proficiency with analytics tools such as Google Analytics, Search Console, and heatmapping tools
Experience building content strategies aligned to search intent and user journeys
Strong understanding of how AI is shaping search and discovery
Comfortable using AI tools to enhance research, content, and optimization workflows
Ability to balance strategic thinking with hands-on execution
Strong analytical, organizational, and stakeholder management skills
Excellent written and verbal communication skills in English, with the ability to work across cross-functional teams and present ideas to stakeholders at different levels
Bachelor’s degree in Marketing, Business, Web Development, or related field preferred.

Benefits

Comp & perks

Work from anywhere - this is a remote opportunity
A competitive salary that values you and your unique skill sets
Career advancement & professional development opportunities to help you reach your full potential
Flexible work arrangements to support work/life balance