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Senior Sales Director
Hospitality SolutionsSenior Sales Director driving new business for Aven Hospitality's technology solutions. Owning market territory, managing sales pipeline, and closing deals with hotel industry clients.
About the role
Key responsibilities & impact- Own your market with the mindset of a CEO: know the landscape, know the players, and know where the business will come from before it is available
- Drive continuous prospecting through research, industry events, and direct outreach
- Build and maintain deep familiarity with target accounts, decision-making structures, competitive positioning, and deal timing
- Represent Aven Hospitality externally at industry conferences, partner events, and customer meetings with presence and credibility
- Own the full pursuit process for new business from identify to close, including deal strategy, stakeholder mapping, and executive alignment
- Maintain a rigorous, accurate pipeline in Salesforce with honest stage qualification, documented contacts, and clear next steps on every open opportunity
- Forecast accurately and communicate pipeline health transparently on a regular cadence
- Coordinate with Sales Consultants for complex demonstrations and RFP deliverables
- Lead the commercial process through pricing strategy, proposal, negotiation, and contract execution
- Develop a command of Aven's full product portfolio and position the right solutions with confidence against the specific revenue and operational priorities of each prospect
- Own the value narrative for your accounts: connect our capabilities to outcomes that matter to the customer, not just features on a page
- Ensure clean, thorough handoffs to Account Management and Customer Success at deal close to protect long-term retention and customer health
- Partner closely with Sales Consulting, Account Management, and Customer Success as active counterparts throughout the pursuit process
- Bring field intelligence back into the organization consistently: competitive signals, market dynamics, customer feedback, and emerging themes that sharpen our go-to-market approach
- Operate as a credible colleague who raises the bar for the broader commercial team
Requirements
What you’ll need- Minimum 3 to 5 years of experience selling above quota in the hospitality industry or hospitality technology space
- Demonstrated history as a hunter: consistent prospecting discipline, a full pipeline, and the results to prove it
- Strong commercial judgment in qualification, deal shaping, pricing, and negotiation
- Fluency with CRS, PMS, or distribution technology and the ability to credibly engage with revenue management and IT decision makers
- Proficiency with Salesforce as a pipeline management and forecasting tool
- Excellent verbal and written communication skills with the ability to present confidently to senior hotel executives
- Ability to operate independently in a dynamic, high-growth environment while staying tightly aligned with team standards and commercial guidelines
- Willingness and ability to travel frequently within your market and to industry events
- Bachelor's degree or equivalent; relevant industry experience accepted in lieu of formal education
- 'Nice to Have' Skills:
- Experience as a revenue management or distribution professional prior to moving into sales
- Formal training in a recognized sales methodology such as Miller Heiman or equivalent
- Familiarity with SynXis, SynXis Central Operations, or related Aven Hospitality products
- Experience selling into independent hotels, hotel management companies, or soft brand collections
- Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) for proposal and presentation development
Benefits
Comp & perks- Very competitive compensation
- Generous Paid Time Off (25 PTO days)
- 8 Hours of Volunteer Time Off (VTO)
- Comprehensive medical, dental and Wellness Program
- 12 weeks paid parental leave
- Flexible working arrangements
- Formal and informal reward, recognition and acknowledgement programs
- Employee development events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
salesprospectingdeal strategystakeholder mappingnegotiationpricing strategypipeline managementforecastingrevenue managementpresentation development
Soft Skills
commercial judgmentcommunicationindependencecredibilityteam alignmentcustomer engagementrelationship buildingadaptabilitystrategic thinkingfield intelligence
Certifications
Bachelor's degreesales methodology training