Marketing Executive
Q2 HR Solutions
Senior Content Strategist
Horizontal Digital
contract
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Collaborate cross-functionally with strategists, UX designers, developers, and project managers to shape and execute content strategies.
- Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
- Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
- Lead both ongoing retainer programs and new consulting engagements with a platform-agnostic approach.
- Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
- Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
- Perform detailed content audits and gap analyses and build and maintain content inventories to support site migration planning, information architecture design, and content governance.
- Partner with SEO specialists to integrate search best practices into content strategies.
- Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.
Requirements
- 7–10 years of content strategy experience, ideally within an agency or consulting environment.
- A bachelor’s degree in marketing, communications, business, or a related field.
- Proficiency with content management systems, keyword research tools, and SEO fundamentals.
- Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiencies.
- Strong storytelling, writing, presentation, and facilitation skills.
- Advanced organizational and time-management abilities.
- Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
- Experience with Agile methodology is a plus.
- Strategic thinker, naturally curious, proactive, comfortable navigating ambiguity and fast-paced environments.
- Strong communicator and detail-oriented.
