Web Content and SEO Manager
CareQuest Institute for Oral Health
SitecoreWordPress
Senior Content Strategist
Horizontal Digital
full-time
Posted on:
Origin: • 🇮🇳 India
Visit company websiteJob Level
Senior
Tech Stack
Sitecore
About the role
- Act as a bridge between Content Authors, UX teams, designers, developers, strategists, and project managers to ensure content completeness and accessibility.
- Strategize, oversee, and optimize the end-to-end content lifecycle from ideation and structure to publishing and post-launch optimization.
- Define content strategy in alignment with business objectives and brand voice.
- Lead pre-authoring phases (content outlines, wireframes, taxonomy, metadata).
- Ensure consistency in content governance and authoring workflows.
- Identify content gaps and propose enhancements to information architecture.
- Perform keyword research and competitive analysis and conduct SEO audits.
- Optimize on-page elements (titles, headings, meta descriptions, URLs) and collaborate with developers for technical SEO.
- Monitor performance metrics and prepare improvement reports.
- Create accessibility guidelines for content creators and validate WCAG 2.1 AA and ADA compliance.
- Work with QA teams for accessibility testing and remediation and mentor authors on inclusive writing and accessible formatting.
- Maintain documentation (style guides, accessibility checklists, SEO playbooks) and advocate for user-first inclusive content experiences.
Requirements
- Proven track record in content strategy, SEO, and accessibility (3+ years in each area preferred).
- Expert understanding of WCAG guidelines and ARIA roles.
- Proficiency in CMS platforms, especially Sitecore.
- Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).
- Knowledge of taxonomy, metadata, and structured content principles.
- Strong analytical and communication skills.
- 7-10 years of content strategy experience at a reputed agency or consulting firm.
- Bachelor’s degree in marketing, business, or relevant field.
- Familiarity with content management systems, keyword research tools, Accessibility and SEO guidelines.
- Strong content presentation skills.
- Strong organizational and time management skills.
- Effective communication skills.
- Strong knowledge of Microsoft Excel and/or Google Docs.
- Experience with Agile methodology (preferred).
